JIBS releases teaser of its upcoming documentary

 
Jindal Institute of Behavioural Sciences (JIBS) released the teaser of its upcoming documentary. An in-house documentary, 'Aks | Beyond What the Acid Tries to Erase', follows acid attack survivors in India as they navigate life long after public attention has moved on. The film shifts the focus away from the violence itself to the quieter, more enduring realities that follow: medical recovery, social visibility, legal battles, and the ongoing effort to reclaim dignity.

Watch the teaser: https://www.youtube.com/watch?v=7XKBJwBwLks

Aks examines how survivors are seen, spoken to, and treated in everyday spaces. On the street, at work, within families, and institutions meant to support them. It asks how identity is reshaped when a face becomes a site of judgment, and what resilience looks like when survival is not a moment, but a process.

This is the latest of a series of documentaries produced at JIBS. Previous films follow the subjects of domestic violence, harassment, and autism. These films have been showcased at numerous international film festivals and have won many prestigious laurels.

Public Outreach in Delhi and Uttar Pradesh

As part of an ongoing effort to make behavioural sciences accessible beyond classrooms and academic journals, JIBS launched a public-facing digital outreach campaign across Delhi and Uttar Pradesh. Led by Aditya Ansh and Sanya Jain, interns at JIBS Media, the campaign used infotainment-driven interactions to introduce psychology and behavioural science in ways that felt relatable, everyday, and human.

Through short conversations, prompts, and digital content previews, the campaign translated complex behavioural concepts into themes such as human behaviour and decision-making. This framing proved crucial. Rather than approaching people with academic terminology, the campaign met audiences where they were curious about themselves and the choices they make.

Over the course of the campaign, more than 110 individuals across diverse age groups engaged with the initiative. A notable majority expressed interest and curiosity when behavioural science was presented through lived experiences and student narratives, reinforcing the effectiveness of infotainment as a medium for public engagement with psychology.