At JJBR, we recognize the dynamic and evolving nature of the business landscape. Our journal publishes peer-reviewed articles that delve into a wide range of business disciplines, including finance, marketing, entrepreneurship, organizational behavior, strategic management, and innovation. By exploring these diverse domains, we aim to contribute to the understanding of contemporary business challenges and provide valuable insights for both academia and industry.

Rigorous and Innovative Research: JJBR is committed to publishing high-quality and cutting-edge research that pushes the boundaries of business knowledge. Our articles undergo a rigorous peer-review process, ensuring the highest academic standards. We encourage authors to employ robust methodologies and theoretical frameworks to provide rigorous analysis and contribute to the theoretical advancements in their respective fields.

Interdisciplinary Perspectives: We embrace an interdisciplinary approach to business research, welcoming contributions that integrate insights from various disciplines such as economics, psychology, sociology, and information technology. This interdisciplinary perspective enables a comprehensive understanding of complex business phenomena and encourages the exploration of novel connections and synergies between different fields.

Practical Relevance and Impact: Recognizing the practical implications of scholarly research, JJBR seeks to bridge the gap between academic research and business practice. We encourage authors to consider the real-world applications of their findings and provide actionable recommendations to address contemporary business challenges. By fostering the application of research, we aim to contribute to evidence-based decision-making and the advancement of business practices.