Avinash Jain is a doctoral candidate in the area of Marketing at Indian Institute of Management, Lucknow. He holds a Master of Business Administration’s degree with Marketing Specialization from Institute of Management Nirma University. His research interests lie in the area of stress and consumer behaviour, marketing application of user generated content, political marketing, marketing at bottom of pyramid He has conducted various workshops on qualitative research using Nvivo and R in Centre for Marketing in Emerging Economies IIM Lucknow workshop series.

He has submitted research papers for publication and has others in the pipeline.
Before joining academia, Mr. Jain worked with banking and finance industry for around 4 years. Mr. Jain served at Mahindra & Mahindra Financial Services as Regional Marketer. During his industry stint, he was engaged with above and below the line marketing of financial products.

Papers Published 

1. Dash, S.B., Jain, A., Experience from E-Government Services: A Topic Model Approach. IIM Kozhikode Society & Management Review (ABS 2).
   
   

Submitted Papers 

• Jain, A., Dash, S.B., & Malhotra, N., Consumption Coping to Deal with Pandemic Stress: Impact on Subjective Wellbeing and Shifts in Consumer Behavior. European Journal of Marketing. (ABDC A*) – 2^nd Revision Resubmitted.
• Jain, A., Dash, S.B., Wisdom of Crowds: New Era of Election Studies in India, American Business Review. (ABDC A) – 1^st Revision Received.
• Dash, S.B., Jain, A., Dey, L., Dasgupta. T., Naskar, A., Factors Affecting Usage Experience of Contact Tracing App during Covid19: An Aspect Based Sentiment Analysis of User Generated Review. Behaviour Information Technology. (ABDC A) – 1^st Revision Resubmitted.
• Jain, S., Jain, A., A Framework to Assess Privatization Potential of Public-Owned Airports. Case studies on transport policy. (ABDC C) – 2^nd Revision Resubmitted.

• Intellectual structure of research on BOP producers: A bibliometric analysis, With Avinash Kumar.
• Factors affecting customer experience of insurance mobile applications: A latent Dirichlet Allocation approach, with Satya Bhusan Dash.
• Systematic literature review on consumption coping during collective tragedy, with Satya Bhusan Dash.