Alisha Dhal is pursuing Fellow Program in Management (FPM) with a specialization in marketing from the Indian Institute of Management, Indore. She has completed her M.Com. (specialization Marketing) from Delhi School of Economics, Delhi University. She has done B.Com (H) from Hansraj College, Delhi University. She has qualified for NET-JRF in July 2018. She has also received Bala and Vasantha Balachandran Research Grant 2020 for a working paper on coupon codes and promotions. She has worked as a marketing mentor for Great Learning (E-Learning Platform).

She is currently working in the domain of consumer behavior, especially promotions, coupons, referral marketing, pricing, numeric heuristics, and goal pursuit. She has been a invited as visiting research scholar to Leeds University Business School for the fall session of 2022.

Her thesis is on loyalty programs and rewards redemption behavior. Reward redemption behavior is relatively understudied in the marketing literature and my thesis revolves around understanding this phenomenon. Her thesis focus on loyalty programs and the role of redemption levels on consumer behavior.