Tara Kenyon, PhD, is a behavioral economist, author, and thought leader with expertise in quantitative risk analytics, credit risk modeling, stress testing, and strategic and capital planning. She is passionate about helping executives in the financial services and insurance industries use their data to make better business decisions. She is the CEO of Kentara Analytics, a member of The Tara Kenyon Group. Prior to founding her companies, Dr. Kenyon was a Global Banking Risk Practice Leader for IBM, based in North America. A former Chief Risk Officer, her financial services industry experience spans over 25 years.