Jindal Global Business School(JGBS) is delighted to invite you to the next session of the Brown Bag Research Webinar Series on: "Exploring Consumer Interactions in Immersive Digital Environments: VR and Metaverse"

Event Details: 
Date: Wednesday, April 30, 2025
Time: 11:00 AM – 12:00 PM (IST)
Venue: Online (Zoom)
Zoom Link: https://zoom.us/meeting/register/oa_i2gzmS4y_YU-z0BMw6g

Speaker:
Dr. Satyam Mishra is an Associate Professor of Practice at Jindal Global Business School. He holds a doctorate in Marketing from IIM Lucknow. His research focuses on the intersection of emerging technologies and consumer behavior. Dr. Mishra has published in the Journal of Social Marketing and Industrial Management and Data Systems, and brings 7 years of industry experience in healthcare consulting and marketing research with organizations like IQVIA, Beroe Inc., and Frost & Sullivan.

Abstract:
This session will explore the effects of various interfaces used to access the metaverse on brand responses, examine the mediation role of brand experience, and assess how product types influence consumer attitudes. The study also looks into social interactions and enjoyment as key mediators in immersive environments.

Moderator: Prof. Chahat Maru, Lecturer, Jindal Global Business School

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