JGBS Pandemic Lecture Series
Lecture 4 (In collaboration with Startup JGU)
Thursday, May 28, 2020, 6:30PM (New Delhi)
Entrepreneurship as a Skill: The 8 Factors that Create an Entrepreneurial Mindset
Speaker: Ronita Choudhuri, Asst. Professor of Practice, JGBS
Unsure of what steps to take next? Struggling to make a decision in a volatile environment? Lacking clarity of how the market and world may change? With COVID, we are all living with the struggles that an entrepreneur faces. But entrepreneurs hypothesize on the future, experiment, and take calculated actions within a space of uncertainty. And while not everyone will start their own business, there is plenty for everyone to learn from having an entrepreneurial mindset. Here are the 8 key characteristics to have when looking at entrepreneurship as a skill.
Ronita is an Asst. Professor of Practice at Jindal Global Business School. She is leading Startup JGU, a centre for innovation and entrepreneurship at the university, and blended learning entrepreneurship programs. Originally from the US, Ronita received her B.A. from New York University in International Politics and Economics and completed her Master’s with Distinction from the Global Development Institute at the University of Manchester. She worked for 6 years for the investment management firm MainStay Investments in New York City as a Senior Sales Associate. Her average daily sales were between $1- 5 million (USD) and became one of the top producing senior sales specialists at the firm. After completing her Master’s, she worked as a Project Manager for the United Nations Democracy Fund in New York, before moving to India over 4 years ago. She is the co-founder of Armadillo Digital, a venture studio based in New Delhi that builds brands in ed-tech, ethical commerce, and digital media. Ronita teaches English at a low-income learning center in Delhi and is also a painter in her free time.
Prof. Choudhuri, who heads the JGU start-up innovation in JGBS is in line with the experts in the entrepreneurship domain that there is no one set formula to be an entrepreneur and it just cannot be taught. It is something one lives and experience on the life ahead. So, to have a clear vision of what actually an entrepreneurship is she states that it is an idea or venture that founders look to start. It can encompass an NGO, a social enterprise, a corporate etc. to bring an idea to life is quite a challenging task. Also, she states that entrepreneurship is matter of learning, understanding and adapting. In Indian context it is often clubbed with family business and there’s a lot of rational approach to it because of the internet. She was determined on the fact that there might not be any set formula yet there were certain skills required to learn in volatile situation. She embarks upon eight factors for entrepreneurship renewal mindset: