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B.Tech (Bundelkhand University)


M.Tech (NIT, Arunachal Pradesh)


Ph.D (IIT, Delhi)

Prof. Prashant Kumar

Assistant Professor

Email prashant.kumar@jgu.edu.in
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ORCID ID 0000-0001-9160-5811
Key Expertise Information System, Artificial Intelligence, Social media analytics, User experience, Customer satisfcation

B.Tech (Bundelkhand University)


M.Tech (NIT, Arunachal Pradesh)


Ph.D (IIT, Delhi)


Biography

Dr. Prashant Kumar is currently an Assistant Professor at O.P. Jindal Global University, where he has been serving since January 2023. He holds a Ph.D. in Management (Information Systems) from the Indian Institute of Technology, Delhi, with a thesis focused on the impact of social media on customer satisfaction and firm performance. His academic background includes an M.Tech. in Electronics Design & Manufacturing from the National Institute of Technology, Arunachal Pradesh, and a B.Tech. in Instrumentation Engineering from Bundelkhand University, Jhansi.

Dr. Kumar has extensive teaching experience, with a particular emphasis on subjects such as Blockchain and AI for Business and Data Visualization with Tableau. His research contributions have been recognized in prestigious journals, with over 326 citations across areas like customer experience, AI-driven decision-making, and entrepreneurial ecosystems. He is also an active reviewer for numerous top-tier journals, including Information Systems Frontier, Decision Support Systems, and IEEE Transaction on Computational Social Systems, and has reviewed papers for international conferences such as ECIS and HICSS.

In addition to his academic and research accomplishments, Dr. Kumar has been awarded several fellowships, including the Institute fellowship at IIT Delhi and the GATE fellowship for his M.Tech. studies. His work has been featured in prominent media outlets such as The Hindu BusinessLine and the IIT Delhi press. Dr. Kumar brings a robust interdisciplinary perspective to the advisory board, leveraging his expertise in both business management and technological innovation.

Blockchain and AI for Business, Core, BBA

Data Visualisation with Tableau, Core, BBA

AI and Blockchain for Business, Core, MBA

Introduction to Business Analytics, Online, MBA

2018-2023: Institute fellowship during Ph.D. at IIT Delhi

2014-2016: GATE fellowship for pursuing M.Tech

2015: First position in Essay competition held at NIT Arunachal Pradesh

Kumar, R., Pasumarti, S., Figueiredo, R., Singh, R., Rana, S., Kumar, K., & Kumar, P. (2024). Innovation dynamics within the entrepreneurial ecosystem: A content analysis based literature review. Humanities and Social Sciences Communications, Vol. ahead-of print No. ahead-of-print.

Kumar, R. K., Hoor, A., Jain, S. K., Singh, R., Kumar, K., Kumar, P., & Chamaria, A. (2024). Role of Technological Innovation and Its Governance in Entrepreneurial Evolution. International Journal of Electronic Government Research (IJEGR), Vol. 20 No. 1, 1-25. http://doi.org/10.4018/IJEGR.335069

Kumar, P., Hollebeek, D., Kar, A. K., and Kukk, J. (2023). “Charting the intellectual structure of customer experience research”, Marketing Intelligence & Planning (CiteScore: 4.4, Impact Factor: 3.4, ABDC ranking: A), Vol. 41 No. 1, 31-47. https://doi.org/10.1108/MIP-05-2022-0185

Kushwaha, A. K., Pharswan, R., Kumar, P., and Kar, A. K. (2023). “Accessing users’ perception of AI in decision-making systems”, Information Systems Frontiers (CiteScore:8.5, Impact Factor: 6.191, ABDC ranking: A) (All authors are in equal contributions), Vol. 25. No. 3, 1241-1260. https://doi.org/10.1007/s10796-022-10293-2

Kumar, P., Kushwaha, A. K., Kar, A. K., Dwivedi, Y. K., and Rana, N. P. (2022). “Managing buyer experience in a buyer-supplier relationship in MSMEs and SMEs”, Annals of Operations Research (CiteScore: 5.2, Impact Factor: 4.854, ABDC ranking: A), Vol. aheadof-print No. ahead-of-print. https://doi.org/10.1007/s10479-022-04954-3

Kushwaha, A. K., Kumar, P., and Kar, A. K. (2021). “What impacts customer experience for B2B enterprises on using AI-enabled chatbots? Insights from big data analytics”, Industrial Marketing Management (CiteScore: 8.8, Impact Factor: 6.96, ABDC ranking: A*) (All authors are in equal contribution), 98, 207–221. https://doi.org/10.1016/j.indmarman.2021.08.011

Tiwary, N. K., Kumar, R. K., Sarraf, S., Kumar, P., and Rana, N. (2021). “Impact assessment of social media in B2B marketing: A review of literature and way forward”, Journal of Business Research (CiteScore: 9.2, Impact Factor: 7.55, ABDC ranking: A) (All authors are in equal contribution), 131, 121–139. https://doi.org/10.1016/j.jbusres.2021.03.028

Kumar, R., Anand, A., Kumar, P., and Kumar, R. K. (2020). “Internet of things and social media: A review of literature and validation from twitter analytics”, In 2020 international conference on emerging smart computing and informatics (ESCI) (Scopus Indexed), pp. 158–163. https://doi.org/10.1109/ESCI48226.2020.9167558

Kaushik, R., Kumar, R., Datta, M., Kumar, R. K., and Kumar, P. (2020). “How does perceived desirability and perceived feasibility effcts the entrepreneurial intention”, In: Mallick, P.K., Meher, P., Majumder, A., Das, S.K. (eds), Electronic Systems and Intelligent Computing, Lecture Notes in Electrical Engineering (Scopus Indexed), Vol 686, pp 607-616. Springer, Singapore. https://doi.org/10.1007/978-981-15-7031-5_58

Kumar, R., Kaushik, R., Shivani, Kumar, R. K., and Kumar, P. (2020). “Factors inflencing fiancing for entrepreneurs”, In: Mallick, P.K., Meher, P., Majumder, A., Das, S.K. (eds), Electronic Systems and Intelligent Computing, Lecture Notes in Electrical Engineering (Scopus Indexed), Vol 686, pp.585-593. Springer, Singapore. https://doi.org/10.1007/978-981-15-7031-5_56

Kumar, P., Kar, A., and Mithas, S. (2019, February). “Mapping customer expectations to customer satisfaction: insights from twitter analytics”, In Being (more) human in a digitised world, (Vol. MCHV-INAIS Workshop at IIM Calcutta, India – AIS India Chapter)

Chatterjee, S., Kumar, P., and Chatterjee, S. (2018). “A techno-commercial review on grid connected photovoltaic system”, Renewable and Sustainable Energy Reviews (CiteScore = 30.5, Impact Factor = 14.982, SCI), 81(2), 2371–2397. https://doi.org/10.1016/j.rser.2017.06.045

Kumar, P., Chatterjee, S., Shah, D., Saha, U. K., and Chatterjee, S. (2017). “On comparison of tuning method of FOPID controller for controlling fild controlled DC servo motor”, Cogent Engineering (CiteScore = 2.70, ESCI)), 4(1), 1357875. https://doi.org/10.1080/23311916.2017.1357875

Kumar, P., Das, U., and Chatterjee, S. (2016, April). “A brief study on control structure of grid connected PV inverter”, In 2016 international conference on energy effient technologies for sustainability (ICEETS), pp. 577–582. https://doi.org/10.1109/ICEETS.2016.
Email prashant.kumar@jgu.edu.in
ORCID ID 0000-0001-9160-5811
Key Expertise Information System, Artificial Intelligence, Social media analytics, User experience, Customer satisfcation
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