Centre for Applied Marketing Research

The Centre for Applied Marketing Research (CAMR) is on a mission to serve as an interdisciplinary centre for the development and diffusion of applied marketing-related knowledge, skills and capabilities.

We share a vision to be one of the leading scholarly and industry interfaces for marketing strategy and consumer behaviour in India, guided by cutting edge collaborative applied research and knowledge sharing.

1. Generation and dissemination of contemporary marketing insights and their diffusion in appropriate scholarly venues, industry reports, and business and other media;
2. Development of knowledge concerning marketing management and consumer behaviour;
3. Development of skills relevant to contemporary marketing practice.

1. Provide opportunities for the development of scholarly and industry research in marketing and consumer behaviour;
2. Provide opportunities for the transfer of scholarly and industry-based knowledge concerning marketing and consumer behaviour through the provision of guest lectures and research seminars;
3. Provide opportunities to develop contemporary and leading-edge marketing and consumer research skills by conduct workshops for industry professionals, students, and faculty members.