Centre for Applied Marketing Research (CAMR)
September 30, 2023 2023-10-13 7:04Centre for Applied Marketing Research (CAMR)
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Centre for Applied Marketing Research (CAMR)
About Us
The Centre for Applied Marketing Research (CAMR) is on a mission to serve as an interdisciplinary centre for the development and diffusion of applied marketing-related knowledge, skills and capabilities.
We share a vision to be one of the leading scholarly and industry interfaces for marketing strategy and consumer behaviour in India, guided by cutting edge collaborative applied research and knowledge sharing.
Goals
- Generation and dissemination of contemporary marketing insights and their diffusion in appropriate scholarly venues, industry reports, and business and other media;
- Development of knowledge concerning marketing management and consumer behaviour;
- Development of skills relevant to contemporary marketing practice.
Objectives
- Provide opportunities for the development of scholarly and industry research in marketing and consumer behaviour;
- Provide opportunities for the transfer of scholarly and industry-based knowledge concerning marketing and consumer behaviour through the provision of guest lectures and research seminars;
- Provide opportunities to develop contemporary and leading-edge marketing and consumer research skills by conduct workshops for industry professionals, students, and faculty members.
Centre Members