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BBA (Hons.) Family Business

Course Start Date

1st August 2023
End Date
31st July 2027
4 Years

Programme Fee (Yearly)

Rs. 4.5 Lacs

Electives List for BBA Hons Family Business Final Year Students*

This course provides insights into new-age firms positioned in multi-sided markets. Using cases of agglomerators and other platforms, students learn about various relevant phenomena such as network effects, penguin effect, and WTA industries.
This course explores and develops an understanding of entrepreneurship and the wider enterprise business environment.
This is highly experiential and rigorous course will help you develop core capabilities of idea generation, opportunity recognition, and entrepreneurship planning. This course will dramatically improve your ability to launch a new and viable business by providing you the frameworks for moving your business idea to a business plan. Every student will leave with a thorough and research-backed business plan to pursue and develop further. This course expects students to work as entrepreneurs and understand what it takes to start a viable business.
The Research and Innovation Semesters for Entrepreneurs for BBA students, RISE-BBA for short, is a unique year-long program with a focus on entrepreneurship. It moves students from understanding entrepreneurship to founding an organization, initiative, an intrapreneurial business in an existing company, or starting their own. And while many will look at building for-profit companies, RISE is also set out to support those of you who want to be founders of NGOs, community organizations, and social enterprises.
The course on Blue Ocean Strategy would introduce students to a reconstructionist view of strategy to not only emphasize the shortcomings of the structure-conduct-performance paradigm but also to make them appreciate its complementary nature to classical competitive strategy. The course offers refreshing and novel insights into business situations.
It exposes students to the emerging investment strategy to generate positive, measurable social, and environmental impact alongside a financial return. Students will learn how to identify a range of investing and funding approaches used by leading impact investors and investigate different financial instruments and techniques used to fund social enterprises.
This subject introduces the student to the basics of compensation structure and differentials. It familiarizes the students with the practice of various management techniques and their expected results like job evaluation etc.
Marketing begins with consumer need identification and ends with the consumer’s post-purchase behavior. Hence, a clear understanding of consumers is important in successful marketing. This course examines the basic concepts and principles in customer behavior to understand how these ideas can be used in marketing decision-making.
The course will help the participants to learn the practical aspects of handling corporate loan proposals, assess the credit risk to decide over sanction/rejection of the proposal. Post sanction monitoring and control of bank’s lending
This course is designed to help students understand the formation of groups, their structure, development, and other characteristics that influence the overall group performance & productivity. This course will include insights on influence, power, interrelationships, and leadership within a group
The main objective of the course is to introduce students to the concepts of derivatives products such as futures, options, swaps, the role of derivatives markets, pricing of derivatives, hedging and investment strategies, etc
This course introduces students to the seven most essential habits that every individual must adopt to live a fulfilling life. It aims at arming them with the habits that corporates set out as prerequisites for potential employees.
This course prepares students for enlightened management of service firms so that they can achieve not only the financial measures of performance but also accomplish the holy grail of employee engagement and enthusiasm and customer satisfaction.
This course involves understanding Tourism & Hospitality marketing from the macro (global) and micro (organizational) perspective
This is an advanced course of calculus and its applications in Business which will help students to apply mathematical tools like calculus in Supply-Chain Analytics, Portfolio Optimization, and Risk Management.
The main goal of data visualization is effectively, efficiently, elegantly, accurately as well as meaningfully communicating information. It fulfills its objectives only if it encodes the given input in such a manner that our eyes can recognize and our brain can comprehend.
The knowledge from this course will inform students how to understand customer behavior and motivations, customers need, market segmentation, retailing, business forecasting with the power of predictive data mining tools.
This course deals with the analysis of financial statements for making investment decisions. The objective of this course is to decipher the balance sheet and profit and income statement of a firm through several methods.
The course is meant for the students who intend to start their enterprise, either immediately after graduation or within 3-4 years of graduation, or intend to work in PE/VC firm
This course will highlight the importance of Emotional Intelligence and Emotional Quotient at the workplace. The student will learn about the correlation between physical and mental health.
This course introduces competitive marketing strategies and theories related to market orientation. By encouraging a practical approach to strategy, students engage in interactive problem solving, research, and contemporary case analysis.
The course focuses on introducing the students to the various aspects of securities analysis and portfolio management. This course will give the introduction and advanced practical concepts, tools, and applications to the Indian Securities Market.
The course gives a global perspective of the opportunities and challenges faced by channel managers. It also provides examples embedded in the Indian context.
This course looks at the responsibility strategies and frameworks of Indian and multinational firms to arrive at a new way of thinking about business. It builds on the premise that in a connected, globalized world, intent, and action count.
The course includes a variety of models of the organizational change process and examining several tools that can be used to ensure the success of the change process. Thus, the course will help to develop the skills and knowledge required to lead change successfully.
The course explores how managing human capital can be done through the application of analytics which can be a leap from obsolescence to innovation.
The objective of the course is to provide a thorough understanding of the concept, Procedures and Practice, and Direct Taxation as well as to equip the students to manage their Income tax liabilities efficiently.
This course introduces various pricing strategies and innovative approaches for setting prices.
The course offers an integrated approach to what HR professionals and departments can and should do to create sustained value.
This course covers various theoretical and applied aspects of brand management.
The objective of this course is to learn firm, debt, and equity valuation methods from both a conceptual and practical framework.
This course provides a framework for understanding the basic functionalities of a network and securing your business online.
This course offers the sophisticated and practical generational intelligence to manage the distinctive perspectives, motivations, and expectations of each generation employed in today’s workforce.
This course aims at training the students to be effective inclusive managers and leaders in the future.
This course aims at introducing the methods of econometrics and their application to financial data.
This course introduces the workings of financial markets in the EU
This course aims to understand the various aspects of the growing integration of the world economy, firms increasingly operate across national boundaries and are exposed to risks, as well as opportunities, arising from currency, country, interest rates, and other related factors.
The course aims at exposing the students to the characteristics of sustainable HRM, namely: Long-term orientation, care of employees, care of the environment, profitability, employee participation, and social dialogue, employee development, external partnership, flexibility, compliance beyond labor regulations, employee cooperation, fairness, and equality.
The course aims at giving a comprehensive overview of the EU-Asian trade and investment relations and policies with a special focus on India, the course will elaborate on tariff and non-tariff regulations, EU-India trade protectionism, and disputes give a perspective of concluding international trade agreement. Students will also learn about EU-India investment cooperation.
The course will provide an understanding of financial performance analysis and determinants of growth, interpreting consolidated financial statements, financial forecasting, and valuation of a firm.

*(This is an indicative list only)