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BBA (Hons.) – Business Analytics

Start Date

01 August 2021
End Date
31 July 2024
Duration
3 Years

Programme Fee (Yearly)

Rs. 4.5 Lacs

Course Structure

The program will start from imparting basic understanding of math, statistics, and programming and will gradually expose the students to advanced tools and techniques in Data Analytics. However, being trained solely in Analytics tools and techniques is not enough to pursue a career in Business Analytics. It is absolutely imperative for Analytics professionals to possess critical-thinking and problem-solving skills along with thorough domain knowledge, be it in strategy, HR, finance, marketing, or operations.


The BBA (Hons.) Business Analytics program will help students build strong analytical abilities and foundations in business management, and uniquely position them to explore Analyst, Consultant, and Researcher roles. The Analytics toolkit offered by the program will be accompanied with relevant skills to visualize data and present insights in an actionable manner to decision makers. Another essential skill taught as part of the program will be the ability to convey insights clearly, concisely, and convincingly, so that benefits can be reaped from all the effort put into data analytics.


Our BBA (Hons.) Business Analytics has been thoughtfully designed to develop Analytics professionals who have acquired the necessary skills, have been exposed to the latest analytics tools and techniques, and possess appropriate business acumen to accelerate organizations into a future governed by Data Analytics

Course Curriculum

Semester-1

Credits

Semester-2

Credits

Written Analysis of Communication

3

Verbal Analysis of Communication

3

Mathematics for Managers

3

Introduction to Database Management Systems

3

Introduction to Programming

3

Managerial Accounting

3

Introduction to Spreadsheets

3

Statistics for Managers

3

Principles of Management

3

Data Visualization

3

Micro Economics

3

Macro Economics

3

Financial Accounting

3

Environmental Management

3

Foreign Language (Optional) 1.5

 

Foreign Language (Optional) 1.5

 

Semester 1 credits

21

Semester 2 credits

21

 

 

SME internship

12

Semester-3

Credits

Semester-4

Credits

Blockchain AI and Business

3

Managing People

3

Predictive Analytics

3

Time Series Analytics

3

Social Media Analytics

3

Big Data Analytics

3

Corporate Finance

3

Business Ethics and CSR

3

Marketing Management

3

Operations Management

3

Understanding Indian Economy

3

Management of Information Technology & Business

3

Organization Behaviour

 

3

Design Thinking

 

3

 

Sem 3 credits

21

 

Sem 4 credits

21

 

 

 

Summer Internship

 

12

Semester-5

Credits

Semester-6

Credits

Strategic Management

3

International Business

3

Elective-1

3

Elective-7

3

Elective-2

3

Elective-8

3

Elective-3

3

Elective-9

3

Elective-4

3

Elective-10

3

Elective-5

3

Elective-11

1.5

Elective-6

3

Elective-12

1.5

Strategic Management

1.5

International Business

1.5

 

 

Elective-7

1.5

 

 

Elective-8

1.5

Semester 4 credits

21

Semester 4 credits

21

Total credits 150

Total Credits - 150