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BBA (Hons.) Marketing/ HR/ finance/ Entrepreneurship

Start Date

01 August 2021
End Date
31 July 2024
Duration
3 Years

Programme Fee (Yearly)

Rs. 4.0 Lacs

Course Structure

Basic Courses : In the 1st year of BBA programme students learn about the business world through the knowledge of history, governance, society, economy, and climate. The idea is to provide students the prerequisites to effectively pursue the management core courses. Alongside, the young learners are able to gain insights on communication, quantitative techniques, and human behaviour analysis. After the 1st year, students participate in compulsory summer internships in renowned companies.

 

Core Courses : In the 2nd year, Students pursue core management courses related to finance and accounting, operations and logistics, marketing and strategy, information systems, organization behaviour, and human resource management. After the 2nd year, students participate in compulsory summer internships in renowned companies.

 

Specialization : In the 3rd year, Students get to choose electives from business domains and from the other schools at JGU

Course Curriculum

BBA(Hons.)

Year-1

Semester-1

Credits

 

Semester-2

Credits

Written Analysis of Communication

3

Verbal Analysis of Communication

3

Mathematics for Managers

3

Introduction to Spreadsheets

3

History and Philosophy of Business

3

Managerial Accounting

3

Understanding Human Behaviour

3

Statistics for Managers

3

Principles of Management

3

Social Environment for Business

3

Micro Economics

3

Macro Economics

3

Financial Accounting

3

Environmental Management

3

Total Credits

21

Total Credits

21

SME Internship

12

Year-2

Semetser-3

Credits

 

Semester-4

Credits

Legal Aspects of Business

3

Managing People

3

Critical Thinking and Analysis

3

Negotiations

3

Corporate Finance

3

Business Ethics and CSR

3

Marketing Management

3

Operations Management

3

 

Understanding Indian Economy

 

 

3

Management of Information Tech & Business

 

 

3

Data Visualization

3

Design Thinking

3

Organization Behaviour

3

Blockchain, AI and Business

3

Total Credits

21

Total Credits

21

Summer Internship

12

Year-3

Semetser-5

Credits

 

Semester-6

Credits

Strategic Management

3

International Business

3

Academic Assistantship

3

Capstone

3

Elective-1

3

Elective-6

3

Elective-2

3

Elective-7

3

Elective-3

3

Elective-8

3

Elelctive-4

3

Elective-9

3

Elelctive-5

3

Elective-10

1.5

Total Credits

21

Total Credits

21

Total Credits – 150

Total Credits - 150