Prof. Preeti Tiwari holds a Ph.D. degree in Social Entrepreneurship from BITS Pilani. Her primary research areas are entrepreneurship/social entrepreneurship, sustainability, and sustainable entrepreneurship. Before joining IIT Jodhpur, she worked as a faculty in the Strategy area at TAPMI Manipal and IIT Jodhpur. Preeti’s teaching interest lies in Managing Innovation, Ideation, and Prototype, Social Entrepreneurship, Sustainability, Entrepreneurship, etc. Her research articles have been published in various leading journals like the Journal of Sustainable Tourism, Benchmarking, and Journal of Social Entrepreneurship. She has also presented her work in conferences like the Academy of Management, IMRDC IIM Bangalore, Strategic management Society conference, etc.