Connecting with our future selves
Wednesday, September 30, 8:30PM (New Delhi)
Speaker: Dr. Hal Hershfield, Associate Professor of Marketing, Behavioral Decision Making, and Psychology, UCLA Anderson School of Management
Moderated by: Dr. Diptiman Banerji, Associate Professor (Marketing), JGBS
Why do people have such a difficult time exhibiting self-control over time, and what strategies can promote wiser long-term decisions? In this talk, I overview work that my team has conducted over the last ten+ years on the barriers that stand between what people say they want to do and what they actually end up doing. Here, I highlight the tendency to view our future selves as if they are strangers, and how this tendency can have serious effects on the choices we make. I then discuss a number of solutions that have been demonstrated to help people overcome these tendencies.
ABOUT THE SPEAKER:
Hal Hershfield is an Associate Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA. His research examines the ways that people consider their future selves, and how feelings of connection to these distant selves can impact decisions over time. He earned his PhD in psychology from Stanford University. Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, the Wall Street Journal, and other outlets. He consults with the Consumer Financial Protection Bureau, many financial services firms, and marketing agencies such as Droga5. The recipient of numerous teaching awards, Hershfield was recently named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants.