Prof Vibha Trivedi
October 17, 2023 2023-10-17 4:26Prof Vibha Trivedi
Prof Vibha Trivedi
Assistant Professor
B.Sc. (University of Lucknow);
MBA (University of Lucknow);
PhD (O.P. Jindal Global University, Sonipat, Haryana)
Dr Vibha Trivedi is an Assistant Professor (Marketing area) in the Jindal Global Business School at the O.P. Jindal Global (Institution of Eminence Deemed To Be University). She holds an MBA in International Business and PhD in Marketing. In her Doctoral research, she examined certain aspects of online consumers’ buying behaviour through an experimental study. Her research interests include e-commerce, luxurious brands, consumer behaviour and waste management practices. Her teaching interests include marketing management, Advertising, Brands and Consumer behaviour. She has published articles in various international peer-reviewed journals and presented her research at international conferences. During her PhD, she received the “Best Student research” award also in 2019 and has also been awarded for Research Excellence by O.P. Jindal Global University.
- Trivedi, V., Pandey, K., K., & Trivedi, A. (2022). Application-Based Cab Services in India:
Commuters’ Barriers due to COVID-19. International Journal of Mathematical, Engineering and Management Sciences. 17 (3), 417-432. (SCOPUS Indexed) Trivedi, V., Pandey, K. K., & Trivedi, A. (2022). Analyzing the challenges of e-waste
management practices in India during COVID-19. Management of Environmental Quality: An International Journal, (ahead-of-print). (ABDC -C & SCOPUS INDEXED)
Trivedi, V., Pandey, K. K., & Trivedi, A. (2022). Prosumption for Social Sustainability: Social-
Media Posting of DIY-cooking Outcomes During COVID-19. Journal of Reliability and Statistical Studies, 381-410. (SCOPUS INDEXEDTrivedi, V., Banerji, D., & Yadav, M., (2021). Expecting the surprises: Role of hope in consumer repurchase intentions in an online shopping environment. Journal Of Strategic Marketing (ABDC-A & SCOPUS Indexed)
Trivedi, V., Chauhan, A., & Trivedi, A. (2021). Analysing consumers’ smartphone adoption decisions using qualitative dimensions: a multi-criteria decision approach. International Journal of Technology Marketing, 15(1), 48-65. (ABDC-C & SCOPUS Indexed)
Trivedi, V., Banerji, D., & Yadav, M., (2021). Consumer Repurchase Intention: A Review, Conceptual Framework, and Future Directions. International Journal of Business Excellence, (Forthcoming issue). (SCOPUS Indexed)
Trivedi, V., & Trivedi, A. (2018). Interpretive structural modelling of website quality factors for repurchase intention in online context. International Journal of Electronic Business, 14(4), 309-325. (SCOPUS Indexed)