Startup JGU

Entrepreneurial Aptitude/ Mindset feedback tests 

Startup JGU

Idea Generation 

Startup JGU

Preliminary Idea Evaluation 

– ‘Great entrepreneurs don’t have better ideas, they have better processes’ 

It provides a useful framework – the seven domains – to lay a solid foundation on

Are there interesting Opportunities to Transform your existing family business in a post covid reality? 

  • A shock like the Covid-19 pandemic can produce lasting changes in customer behaviour. To survive and thrive in a crisis, begin by examining how people are spending their time and money. Challenge traditional ideas and use data to actively seek out anomalies and surprises. 
  • Link: Adapt Your Business to the New Reality ( 

Startup JGU

Entrepreneurial Effectuation 

  • Effectuation is defined as “the logic of thinking used by expert entrepreneurs to build successful ventures”. It is a process theory that explains the process that entrepreneurs use to create new ventures.When looking at ways to create value for a business, entrepreneurs have the choice between ways of thinking: causal (or predictive) thinking and effectual thinking (or effectuation).  
  • Recommended video: (366) A brief guide to Effectuation – YouTube 

Startup JGU

Grassroots/ Frugal Innovations and Social Impact Entrepreneurship 

Grassroots innovations are often home-grown solutions that have never been codified, applied elsewhere, nor taken to scale. These customized solutions are naturally frugal, grounded in a specific context, and might be more relevant, given their proximity to the problem. With only a decade of action left for the sustainable development agenda, UNDP is looking beyond business as usual to accelerate learning and find new approaches that fit the complexity of current development challenges and grassroot innovations tie in perfectly 

Promoting Grassroot Innovations in India What kinds of innovation are emerging in rural India, and can they be documented and harnessed across the country? How can the corporate and government sectors support such grassroots innovation–and how can volunteers get involved? Many of these challenges and approaches are analysed in the book Grassroots Innovation: Minds on the Margin are not Marginal Minds, by Anil Gupta, professor at IIM Ahmedabad and this article gives you a brief into the most important aspects of his book. 

Case Studies of Social Entrepreneurs 

In need for some inspiration? Let Rashmi Bansal inspire you through ‘I have a dream: The inspiring stories of 20 social entrepreneurs who found new ways to solve old problems’ 

Startup JGU

Thinking more deeply about digital platforms 

– Multisided platforms (MSPs) are technologies, products or services that create value primarily by enabling direct interactions between two or more customer or participant groups. An analysis of four fundamental strategic decisions and associated trade-offs that set MSPs apart from other types of businesses and that every MSP entrepreneur and investor should carefully consider 

Let’s assume that you want to build a huge company that would require raising venture capital to grow and scale, which may not necessarily be for everyone. There are plenty of valid reasons to go after a niche space that can sustain a great business. Are you on a quest to choose the right marketplace? Here’s an article for you, learn about marketplaces and their evolution 

Ecosystems are not easy to build or sustain, but new research identifies three critical windows in their life cycle and the corresponding actions that lead to success at each stage. Learn how business ecosystems often rise and fall 

Startup JGU

Business Pitch 

– A pitch deck is the most important tool for growing your business, especially if you are a small business. This brief and engaging yet comprehensive presentation will tell your business’s story. It is supposed to help potential investors understand your business and how their investment will benefit your business as well as benefit them 

7 key questions VCs ask  

Examples of some Business Pitch deliverables 

Early pitch decks of some now famous mega companies: Airbnb , FB, LinkedIn, Mint  

Why these now mega tech players early pitch deck examples wouldn’t cut it in 2020 

Lessons From A Study of Funded Pitch Decks: VCs Spend An Average of 3 Minutes, 44 Seconds On Them 

Startup JGU

How to test & validate Key Business Opportunities 

 Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session will include important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them. 

A summary on the lean start-up 

  • Learn how to launch a product successfully by creating an MVP. A Minimal Viable Product gets the product to the market as soon as possible to allow for the fastest changes in the product so it will fit the market even better and sell quicker. If you are debating on launching a product, the methodology of the Lean Startup says to do it now and stop waiting. Too many businesses sell products when they think they are perfect and fail because nobody wants the product anyways. Through continuous innovation and validated learning, you will learn the best method to build and sell your products as an entrepreneur 
  • Link: (366) The Lean Startup – Eric Ries – Animated Book Review – YouTube 

Value Proposition and Business Model Canvas

Startup JGU

Some useful information sources for startups,  key trends and insights etc:  

Reach out to Startup JGU!

Please feel free to reach us at:

If you are at ‘Phase 3’ per above and have any query regarding your startup idea on how to convert into a business or you need assistance for expanding your venture or any other guidance related to operating a startup, we are there to support and guide you.

Please ‘Tell Us More’ by filling the form which you can access by cicking the Phase 3 button.