• Most of us may have come across the concepts of Growth Vs Fixed mindsets and entrepreneurial mindsets, for those who haven’t here’s an article to get the gist of it
• Link: https://fs.blog/2015/03/carol-dweck-mindset/  
• Link: How to Cultivate an Entrepreneurial Mindset (projectmanager.com) 
• Aptitude Test 2: https://quizizz.com/admin/quiz/614375ef93a718001db9eab9/entrepreneurial-mindset-part  Self-assessment test: Self-assessment, test your entrepreneurial potential | BDC.ca 
• Aptitude test 1: https://www.objectivequiz.com/objective-questions/business-management/entrepreneurship 

• In your ideation stage? Always do what you love. Can’t find what you love? Stop the excuses and create it. Tap into your network, recycle and re-use ideas and thoughts and make them bigger and better than ever imagined. Think ahead of the box and let your ideas to incubate. 
• https://alcorfund.com/insight/idea-generation-2/
• Link: (366) WHERE GOOD IDEAS COME FROM by Steven Johnson – YouTube 

– ‘Great entrepreneurs don’t have better ideas, they have better processes’ 

It provides a useful framework – the seven domains – to lay a solid foundation on

• Link: https://web.stanford.edu/group/techventures/resources/Ch1-Title%20Page.pdf 
• Recommended video: (366) New Business Road Test – YouTube 

Are there interesting Opportunities to Transform your existing family business in a post covid reality? 

• A shock like the Covid-19 pandemic can produce lasting changes in customer behaviour. To survive and thrive in a crisis, begin by examining how people are spending their time and money. Challenge traditional ideas and use data to actively seek out anomalies and surprises. 
• Link: Adapt Your Business to the New Reality (hbr.org) 

• Effectuation is defined as “the logic of thinking used by expert entrepreneurs to build successful ventures”. It is a process theory that explains the process that entrepreneurs use to create new ventures.When looking at ways to create value for a business, entrepreneurs have the choice between ways of thinking: causal (or predictive) thinking and effectual thinking (or effectuation).  
• Recommended video: (366) A brief guide to Effectuation – YouTube 

Grassroots innovations are often home-grown solutions that have never been codified, applied elsewhere, nor taken to scale. These customized solutions are naturally frugal, grounded in a specific context, and might be more relevant, given their proximity to the problem. With only a decade of action left for the sustainable development agenda, UNDP is looking beyond business as usual to accelerate learning and find new approaches that fit the complexity of current development challenges and grassroot innovations tie in perfectly 

• Link: https://www.undp.org/acceleratorlabs/blog/frugal-innovations-accelerate-sustainable-development 

Promoting Grassroot Innovations in India What kinds of innovation are emerging in rural India, and can they be documented and harnessed across the country? How can the corporate and government sectors support such grassroots innovation–and how can volunteers get involved? Many of these challenges and approaches are analysed in the book Grassroots Innovation: Minds on the Margin are not Marginal Minds, by Anil Gupta, professor at IIM Ahmedabad and this article gives you a brief into the most important aspects of his book. 

• Link: https://yourstory.com/2017/06/be-a-bee-promote-grassroots-innovations-anil-gupta/amp 
• Recommended video: (366) India : Universe of frugal innovation – #DownToEarth – YouTube 

Case Studies of Social Entrepreneurs 

In need for some inspiration? Let Rashmi Bansal inspire you through ‘I have a dream: The inspiring stories of 20 social entrepreneurs who found new ways to solve old problems’ 

• Link: Rainmakers, changemakers and social capitalists: inspiring stories of 20 social entrepreneurs in India (yourstory.com)  

– Multisided platforms (MSPs) are technologies, products or services that create value primarily by enabling direct interactions between two or more customer or participant groups. An analysis of four fundamental strategic decisions and associated trade-offs that set MSPs apart from other types of businesses and that every MSP entrepreneur and investor should carefully consider 

• Link: Strategic Decisions for Multisided Platforms (mit.edu) 

Let’s assume that you want to build a huge company that would require raising venture capital to grow and scale, which may not necessarily be for everyone. There are plenty of valid reasons to go after a niche space that can sustain a great business. Are you on a quest to choose the right marketplace? Here’s an article for you, learn about marketplaces and their evolution 

• Link: Finding the Next Billion Dollar Marketplace: 6 Questions to Ask Yourself | by Dave Lu | The Startup | Medium 
• Link Not All Marketplaces are Created Equal: Tales of a Marketplace Founder | HackerNoon 

Ecosystems are not easy to build or sustain, but new research identifies three critical windows in their life cycle and the corresponding actions that lead to success at each stage. Learn how business ecosystems often rise and fall 

• Link: How Business Ecosystems Rise (and Often Fall) (mit.edu) 

– A pitch deck is the most important tool for growing your business, especially if you are a small business. This brief and engaging yet comprehensive presentation will tell your business’s story. It is supposed to help potential investors understand your business and how their investment will benefit your business as well as benefit them 

• Link: How to Create a Pitch Deck in 2022 — 11 Must Have Pitch Deck Slides (bplans.com) 

7 key questions VCs ask  

• https://twitter.com/thealexbanks/status/1550476407599378432?s=21&t=6Fm3K0ukjmQ5zqQtTRkLeQ

Examples of some Business Pitch deliverables 

• https://articles.bplans.com/what-to-include-in-your-pitch-deck/

Early pitch decks of some now famous mega companies: Airbnb , FB, LinkedIn, Mint  

• https://piktochart.com/blog/startup-pitch-decks-what-you-can-learn/

Why these now mega tech players early pitch deck examples wouldn’t cut it in 2020 

• https://www.docsend.com/blog/pitch-deck-examples/

Lessons From A Study of Funded Pitch Decks: VCs Spend An Average of 3 Minutes, 44 Seconds On Them 

• http://tcrn.ch/1F4btze 

 Strategyzer co-founder Alex Osterwalder wants to share some crucial basics to testing. This session will include important elements like how to select the best hypothesis, how to design experiments, how to run them, and how to learn from them. 

• Link: (366) Strategyzer Webinar: The Basics Of Testing Business Ideas – YouTube 

A summary on the lean start-up 

• Learn how to launch a product successfully by creating an MVP. A Minimal Viable Product gets the product to the market as soon as possible to allow for the fastest changes in the product so it will fit the market even better and sell quicker. If you are debating on launching a product, the methodology of the Lean Startup says to do it now and stop waiting. Too many businesses sell products when they think they are perfect and fail because nobody wants the product anyways. Through continuous innovation and validated learning, you will learn the best method to build and sell your products as an entrepreneur 
• Link: (366) The Lean Startup – Eric Ries – Animated Book Review – YouTube 

Value Proposition and Business Model Canvas

• The Value Proposition Canvas allows you to design products and services that customers actually want. Watch this short video and learn about how it works.  
• Link: (366) Strategyzer’s Value Proposition Canvas Explained – YouTube 
• The Business Model Canvas empowers entrepreneurs to create, visualize and test business models without wasting capital or overcomplicating their approach. Today, it’s used by startups to break new ground, as well as massive companies like GE, P&G and 3M to explore new models and keep up with the competition.  
• Link: The One Tool Startups Need to Brainstorm, Test and Win | First Round Review 
• Recommended video: (366) Business Model Canvas Explained – YouTube 
• Recommended Video: (368) LEGO’s Great Business Model Turnaround Story – YouTube 
• Often the real business model is not so apparent!:   https://youtu.be/mszzp9cFeSs Very insightful video re Asian Paints real business model by Saurabh Minocha ( ~ 10 mins) 

• https://www.startupindia.gov.in/ 
• https://the-ken.com/ 
• https://tracxn.com 
• https://www.crunchbase.com 
• https://www.cbinsights.com
• https://yourstory.com 
• https://www.vccircle.com 
• https://www.statista.com 
• https://nasscom.in/publications-tags/startups 
  

Note the above is merely an indicative not exhaustive list.

• https://www.startupindia.gov.in/content/sih/en/reources/market-research.html
• https://inc42.com/reports/the-state-of-indian-startup-ecosystem-report-2021/
• https://nasscom.in/knowledge-center/publications/indian-tech-start-ecosystem-%E2%80%93-march-trillion-dollar-digital-economy

clean-tech   

• India EV ’21 updates podcast https://the-ken.com/shared-story/?sharecode=MTAyODY0Ny03MTgzMS0zMDA1MzA0NQ  
• https://www.holoniq.com/notes/2021-india-and-south-asia-climate-tech-100/

Ed-tech : India Ed-tech ’21 updates podcast  

• https://the-ken.com/shared-story/?sharecode=MTAyODAxNC03MTgzMS0yODA1MzAwNg
• https://www.holoniq.com/notes/2021-india-and-south-asia-edtech-100/

Sports-tech  

• https://medium.com/sportstechx/overview-of-the-indian-sportstech-landscape-fcb6ac49ae98

• India Venture Capital Report 2022 | Bain & Company 
• Decoding Family Offices Landscape For Startup Funding – Inc42 
• Emerging players in Indian startup funding landscape – IVCA 
• What VC deals say about Indian startup story, in charts – Mint 
• Emergence of New Age Angel Investors! – VCCircle.com 
• The Little Angels – Business Today