Raise your hands if the toughest thing for you in 2021 was not only the COVID19 pandemic but also the wait for the last season of Money Heist. Started in the year 2017, the crime drama series is Netflix’s most popular and most watched heist drama. Similar to Money Heist are many other shows and films that are gaining popularity not only in the origin country but also across the world.
Such is the power of emerging OTT (Over The Top) platforms, that are enabling audiences to watch and experience the content of their liking, at the comfort of their homes. The audience has moved from watching Ramayana (1987) to Squid Game (2021), this not only reflects the change in consumption patterns of the audience but also the impact with which these platforms are reaching different strata of the society. From content creators to brand marketers, all are leveraging such platforms to drive engagement in digital media.
Data also points to a high growth in the industry, according to a report by MICA’s Center for Media and Entertainment Studies (CMES), India will experience enormous growth in OTT subscribers by 2023. Nowadays, there are 350 million users, but it is estimated to attain up to 500 million users. This ever-growing market demands for continuous ‘quality’ content which can cater to all age groups and keep them hooked to the platform. Additional to this is the never ending pandemic, which through lockdowns and restriction in physical movements has only fuelled the growth of the booming OTT video streaming industry.
While many still consider the field of media, specifically digital media as non-serious and ‘fun’ fields, today’s professionals are proving it wrong by learning not only the ‘Who and Why’ of communication but are also impacting the culture, lifestyle, and behavior of communities around the world. OTT’s expansion in the field of education, fitness and health is additionally securing its future.
In this purview, the Jindal School of Journalism & Communication (JSJC), O.P. Jindal Global University (JGU) has recently launched its second undergraduate programme – B.A. (Hons.) Film and New Media to nurture students into filmmakers and new media artists of the future.
The programme is designed in a way to provide its students with deep familiarity into different genres of video and films, with a special focus on documentaries. It emphasizes on imparting hands-on experience and the fundamentals of journalism, serving as an interdisciplinary training ground for a new generation of storytellers who use moving images and sound as well as the written word to capture the world around them.
Through workshop with leading film professionals, internship opportunities, and an in-house studio, the programme will provide both practical and theoretical knowledge in the world of cinema and new media.
If you are also planning to start your higher education journey in the field of filmmaking and new media, then apply for this course and enter the world of opportunities that awaits you at JGU.
To know more about the programme, download its brochure from here.
The article and creatives are curated by Content, and Advertising & Digital Strategy (ADS) Team of O.P. Jindal Global University.
