Startup JGU Toolkit
A dynamic list from startup founders in India, industry experts, mentors, faculty to inspire entrepreneurs.
The resources below are a sample list and are intended to help guide entrepreneurs to discover more and relevant materials for themselves. The items below are not intended to reflect the views of the university and have been listed without compensation or promotional contract.
Storytelling for Entrepreneurship
Katrina is a storyteller and facilitator based in India and the US, and is the founder of Uncharted Territory Consulting LLC. She has partnered with Startup JGU to help founders and entrepreneurs in JGU tell their stories, better.
In her work, Katrina helps individuals, communities, and companies discover new possibilities and potential. Her philosophy is that stories are what connect and inspire us, and storytelling empowers us to lead more meaningful and enriched lives. Katrina has worked with diverse communities around the world including young professionals, social sector leaders, students, and teachers. Katrina’s work has a strong focus on social justice, and she has facilitated creative workshops with immigrant communities, women’s empowerment groups, and alternative schools.
She has performed globally as a storyteller, theatre artist, and dancer in India, South Africa, Thailand, Japan, and the United States. Katrina has worked for 10 years in the field of international education and development, and held leadership positions with the US State Department’s Critical Language Scholarship Program, and Princeton University’s Bridge Year Program. Katrina served as the Program Director for the American India Foundation’s William J. Clinton Fellowship for India, where she mentored more than 90 young professionals, and managed over 80 partnerships across all regions of India.
Katrina holds a degree in Global Studies, Social Justice, and Theatre from the University of Minnesota, Twin Cities. Katrina is certified in Storytelling in the Community through the Centre for Biographical Storytelling, United Kingdom, and in Transformational Communication from UC San Diego, USA.
How to Collect Unforgettable Stories from Your Own Life
By Katrina Sanyal
You want to use storytelling in your venture or start-up, but not sure where to begin? This article gives an overview of tips and tricks to help you collect stories from your own life so you can begin to craft unforgettable stories.
The experience, practice, and findings in this article are part of an ongoing Storytelling in Entrepreneurship program with the RISE BBA class. This article is part of an ongoing partnership between Startup JGU at OP Jindal University and Uncharted Territory Consulting LLC.
The #1 Thing You Need to Understand Storytelling Better
By Katrina Sanyal
Want to understand storytelling better? This practice-based article provides data, techniques, and insights on how to experience the power and potential of storytelling.
You see the word “storytelling” everywhere these days. On book covers, as a social media marketing strategy, in entrepreneurship classes and seminars, in TED Talks. In our world today, “storytelling” has become a buzzword.
When you ask people what they think storytelling is, most people struggle a bit.
Reading
ReWork: Change the Way You Work Forever
By Jason Friend & David Heinemeier Hansson.
REWORK is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Entrepreneurs, small-business owners, and artists who don’t want to starve will all find valuable guidance in these pages.
Thinking Slow and Fast
By Daniel Kahneman
An International Bestseller authored by the eminent economist and psychologist Daniel Kahneman. The book takes the readers on a fascinating journey by dissecting the mind and goes onto explain two distinct systems that affects our way of thinking and making choices. – Amazon
Radical Candor
By Kim Scott
“Kim Scott has a well-earned reputation as a kickass boss and a voice that CEOs take seriously… If you manage people—whether it be 1 person or a 1,000—you need Radical Candor. Now.”
Daniel Pink
Author of NYT bestseller Drive
Zero to One
By Peter Thiel
What valuable company is nobody building? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them… Every new creation goes from 0 to 1. This book is about how to get there.
Measure What Matters
By John Doerr
Building on a career-long legacy of sharing the power of OKRs with established and emerging leaders alike, Measure What Matters includes a broad range of first-person accounts that demonstrate the focus, ambition, and explosive growth that OKRs have spurred at so many great organizations.
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Lean Startup
By Eric Reis
Do one important thing: make better, faster business decisions. Vastly better, faster business decisions. Bringing principles from lean manufacturing and agile development to the process of innovation, the Lean Startup helps companies succeed in a business landscape riddled with risk.
This book shows you how.
Poor Economics
By Abhijit V. Banerjee and Esther Duflo
Through their work, Banerjee and Duflo look at some of the most surprising facets of poverty: why the poor need to borrow in order to save, why they miss out on free life-saving immunizations but pay for drugs that they do not need, why they start many businesses but do not grow any of them, and many other puzzling facts about living with less than 99 cents per day.
To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others
By Daniel Pink
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling.
Podcasts
YCombinator
“We talk with people who are shaping the future. A show about technology in business, research, and art.”
a16z
The a16z podcast discusses tech and culture trends, news, and the future- especially as ‘software eats the world'”. It features industry experts, business leaders and other interesting thinkers and voices from around the world. It is produced by Andreessen Horowitz, a Silicon Valley based VC firm.
Creative Confidence
IDEO U’s Creative Confidence Series features conversations with today’s most inspiring change-makers and industry leaders who believe in creating a positive impact through design. Host Suzanne Gibbs Howard, IDEO U founder, and dean, speaks with guests about how they approach challenges through creative problem-solving.
Girlboss Radio with Sophia Amoruso
Each week on Girlboss Radio, you’ll hear honest conversations with trailblazing women. These women go deep on what it takes to build a successful career or grow a business with staying power—while living life on their own terms and navigating personal and professional curveballs. Hosted by Sophia Amoruso, CEO and founder of Girlboss and Neha Gandhi, editor in chief and COO of Girlboss.
Online Resources
Launching Your Startup | Product Hunt
“Everything you’ll need + want when releasing your startup to the world”
Startup Library | YCombinator
Resources from one of the premier tech incubators in the world.
Build | Sequoia Capital
Perspectives on company building.
Startup School | YCombinator
YCombinator offers a free 8-week online course for startups.