By The film industry is undergoing a huge transformation and the main reason for this change is – Artificial Intelligence (AI). A 2023 report by Grand View Research shows that the global AI in the media and entertainment market had a value of $10.4 billion in 2022. The report predicts this market will grow at a rate of 26.3% each year from 2023 to 2030.
This significant increase directly points to how the industry uses AI tech in different aspects of filmmaking. India too is welcoming this change with open arms. A 2024 study by FICCI-EY finds that the use of AI in the Indian film industry has increased by 45% since 2020. Now, 68% of production houses use AI in some way.
AI has an impact on every step of making movies. It helps to plan things better before filming starts. It changes how visual effects are made. It even shapes how movies are marketed. In short, AI is changing both the art and business sides of making movies. The film making courses in India offered by the top universities can help you to learn how AI is transforming the entire filmmaking process.
Role of AI in Pre-production, Editing, and Visual Effects
Film production is undergoing a transformation with the introduction of AI especially during the early stages, in the cutting room, and when adding those magical final touches. A NASSCOM report from 2023 points out that a whopping 59% of Indian firms in show business have started using AI techs focusing on these parts of the process.
Pre-Production: Getting Ready for the Show
AI is becoming a big deal in figuring out scripts and sharpening them up. Shekhar Kapur, who kicked off his directorial career with “Masoom” in ’83, recently experimented with an AI tool to write up a sequel screenplay. He could not believe how AI did the job within a few minutes and how the story came up perfectly. He said what AI did in a blink whereas humans would need weeks to write the same. Enroling in one of the best film making courses in India can help you to learn these technologies, hands-on.
Editing: Cutting and Slicing the Footage
Editing software with AI capabilities is making the process of post-production highly convenient and smoother. Research from the McKinsey Global Institute shows 63% of positions in the movie business in India could get hit by robots and algorithms, with cutting and splicing film being a main concern. This kind of tech can sort clips on its own, recommend where to chop, and can rough out a version of the movie from a written scene sequence and camera shots.
Visual Effects: Creating the Impossible
The VFX or visual effects industry showcases are clearly influenced by AI. Bollywood big shot Shah Rukh Khan has set up Redchillies.vfx, and they are leading this big change. You must have seen that nowadays most Indian movies, be it Bollywood or regional, are using VFX to bring some of their imaginations to life. Enrol in one of the top film making courses in India and learn how to create the impossible with visual effects.
Role of AI in Animation and CGI
The fusion of AI to make animations and CGI that feel real is causing quite the shakeup. Mordor Intelligence’s report points out that the Indian animation and VFX market should swell hitting a rate of growth at 11.9% from 2021 to 2026. They say AI has a major hand in this surge.
Soon, in 2024, AI is giving life to made-up characters and settings that are super hard to tell apart from the real deal. There’s this cool flick coming out in Tamil called “Weapon,” by this dude Guhan Senniappan. It’s gonna have a whole bit that runs for two-and-a-half minutes, and it’s all crafted by AI. It’s setting a new bar for movies in India.
Because of this growing demand of AI in making a film, top colleges offering film making courses in India are now considering these latest inclusions. However, as much as the inclusion of AI brings opportunities, it also comes with different challenges.
Opportunities and Challenges in Indian Cinema
While you will learn about the use and representation of AI in Indian cinemas if you enrol in one of the best film making courses in India, you need to know about the opportunities and challenges of AI.
Opportunities
- Cost Reduction: AI has an impact on lowering production costs. For example, the AI-generated sequence in “Weapon” was mentioned as a budget-friendly option compared to live action by director Senniappan.
- Efficiency: AI tools help speed things up. The Cadbury ad campaign with Shah Rukh Khan’s AI-generated likeness produced 300,000 personalised ads across India showing how AI can work on a large scale and boost productivity.
- New Creative Possibilities: AI unlocks fresh ways to tell stories and show visuals. If you can use the tools in the right way, you can unlock different and fresh new perspectives of creativity.
Challenges
- Ethical Concerns: Deepfake tech and AI-made content bring up questions about what’s real and who agrees to it. In 2023, Bollywood star Anil Kapoor won a big court case to protect his look, image, name, and voice from others using AI without his consent.
- Quality Concerns: AI can churn out content fast, but people worry about how deep and nuanced AI-made stuff is. Shekhar Kapur tried out ChatGPT and said afterward that AI “cannot create mystery, feel fear or love” like we humans can.
The Future of AI in Indian Cinema
As AI keeps growing, it is going to play a bigger part in Indian movies. A 2024 study by the Film and Television Producers Guild of India showed that 72% of producers want to put more money into AI tech in the next five years.
AI in filmmaking is changing not just how movies are made, but also how people watch them. In 2023, Netflix said its AI-driven suggestion system saves the company $1 billion each year by keeping users hooked and stopping them from leaving.
As the Indian movie scene embraces these new technologies, there’s a growing need for skilled professionals who get both filmmaking and AI. Top colleges, offering film making courses in India, are starting to add AI lessons to their courses. This helps prepare upcoming filmmakers for a future where AI plays a big role in making movies.
Learn Filmmaking with AI-Driven Film Making Courses in India
The B.A. Hons in Film and New Media at Jindal School of Journalism and Communication (JSJC) is a standout programme designed for the fast-evolving media world. Being a part of O.P. Jindal Global University, it offers students access to over 500 international partnerships, providing amazing global exposure. As one of the top film making courses in India, it perfectly blends theoretical knowledge with hands-on learning in their studios that are well-equipped with the latest tools for video, audio, and mixed media production.
The curriculum focuses vastly on experiential learning, field projects, and internships with leading media companies, preparing students for real-world challenges. Besides the basic knowledge, the programme also explores how AI or artificial intelligence is completely changing the filmmaking process—from pre-production and editing to lifelike animations and CGI.
With a global outlook and a focus on new media, the course equips graduates for dynamic careers in film, TV, digital media, and beyond. If you’re ready to shape the future of media and learn how AI is transforming visual storytelling, the B.A. Hons in Film and New Media at JSJC is your gateway. Begin your journey today!
Have a promising future with one of the best film making courses in India where creativity and technology meet.
Second phase of admissions closing on 19th January 2025.