Journalism is often regarded as a prestigious profession, popularly known as the fourth pillar of democracy, the other three being the Legislature, the Executive, and the Judiciary. A career in Journalism or Mass Media begins with admission to a journalism course after 12th examinations. This courageous profession demands dedicated individuals who have an interest in the media and the way it works. The undergraduate course in Journalism & Mass Communication delves into the vast world of mass media. Students are taught about the various types of mass media, their history, and the current state of the industry. Since the digitalisation movement, the power of media has catapulted to its peak. A Journalism & Mass Communication degree opens up a flurry of opportunities for aspiring students and also familiarises them with the workings of the media in this digital age. The Power & Impact of Mass Media in a Digital World The concept and expression of journalism and mass communication have undergone drastic changes since the advent of the Internet. The digital world and new media are two factors that have significantly altered the public consumption of media, whether it be information or entertainment. Digital platforms have greatly changed how the media performs, especially the news media. Digitalisation has provided mass media with the power to use sensationalised content and set up narratives, rather than relying solely on basic facts for garnering views. All the negativities aside, new media have also empowered genuine content creators to present their work and reach …

In an era of rapid digital transformation and hyper-connectivity, corporate communication has emerged as a critical component of modern business strategy. Whether it's managing a company's reputation, engaging stakeholders, or dealing with crises, effective communication may influence an organisation's trajectory. India's corporate communication landscape indicates its growing relevance. The Indian public relations sector grew to INR 2,500 crore in FY23 and is expected to nearly double by FY30, driven by increased digital and influencer outreach. Meanwhile, the unified communications market in India was valued at USD 4.9 billion in 2024 and is predicted to rise at a startling CAGR of 15.11% to USD 18.1 billion by 2033. These figures demonstrate the growing demand for professionals qualified to create compelling messaging in a complicated business environment. What is corporate communication? The strategic planning, implementation, and administration of communication between a business and its stakeholders—including its staff, investors, media, clients, and the general public—is known as corporate communication. It includes investor relations, crisis management, digital and social media strategy, and internal and external communication. A strong public image, trust, and consistent messaging are all facilitated by effective business communication. Why Corporate Communication Matters Over 45% of corporate communication professionals make between INR 22.5 lakh and INR 62.5 lakh a year, according to the India Communicators Group (ICG), demonstrating the lucrative potential of this industry. Competitive entry-level positions pay between INR 5.3 lakh and INR 5.8 lakh annually for new hires. With an average annual increase of INR 2.3 lakh, salaries are increasing …

The film industry is undergoing a huge transformation and the main reason for this change is - Artificial Intelligence (AI). A 2023 report by Grand View Research shows that the global AI in the media and entertainment market had a value of $10.4 billion in 2022. The report predicts this market will grow at a rate of 26.3% each year from 2023 to 2030. This significant increase directly points to how the industry uses AI tech in different aspects of filmmaking. India too is welcoming this change with open arms. A 2024 study by FICCI-EY finds that the use of AI in the Indian film industry has increased by 45% since 2020. Now, 68% of production houses use AI in some way.  AI has an impact on every step of making movies. It helps to plan things better before filming starts. It changes how visual effects are made. It even shapes how movies are marketed. In short, AI is changing both the art and business sides of making movies. The film making courses in India offered by the top universities can help you to learn how AI is transforming the entire filmmaking process.  Role of AI in Pre-production, Editing, and Visual Effects Film production is undergoing a transformation with the introduction of AI especially during the early stages, in the cutting room, and when adding those magical final touches. A NASSCOM report from 2023 points out that a whopping 59% of Indian firms in show business have started using AI …