In an era of rapid digital transformation and hyper-connectivity, corporate communication has emerged as a critical component of modern business strategy. Whether it's managing a company's reputation, engaging stakeholders, or dealing with crises, effective communication may influence an organisation's trajectory. India's corporate communication landscape indicates its growing relevance. The Indian public relations sector grew to INR 2,500 crore in FY23 and is expected to nearly double by FY30, driven by increased digital and influencer outreach. Meanwhile, the unified communications market in India was valued at USD 4.9 billion in 2024 and is predicted to rise at a startling CAGR of 15.11% to USD 18.1 billion by 2033. These figures demonstrate the growing demand for professionals qualified to create compelling messaging in a complicated business environment. What is corporate communication? The strategic planning, implementation, and administration of communication between a business and its stakeholders—including its staff, investors, media, clients, and the general public—is known as corporate communication. It includes investor relations, crisis management, digital and social media strategy, and internal and external communication. A strong public image, trust, and consistent messaging are all facilitated by effective business communication. Why Corporate Communication Matters Over 45% of corporate communication professionals make between INR 22.5 lakh and INR 62.5 lakh a year, according to the India Communicators Group (ICG), demonstrating the lucrative potential of this industry. Competitive entry-level positions pay between INR 5.3 lakh and INR 5.8 lakh annually for new hires. With an average annual increase of INR 2.3 lakh, salaries are increasing …

The film industry is undergoing a huge transformation and the main reason for this change is - Artificial Intelligence (AI). A 2023 report by Grand View Research shows that the global AI in the media and entertainment market had a value of $10.4 billion in 2022. The report predicts this market will grow at a rate of 26.3% each year from 2023 to 2030. This significant increase directly points to how the industry uses AI tech in different aspects of filmmaking. India too is welcoming this change with open arms. A 2024 study by FICCI-EY finds that the use of AI in the Indian film industry has increased by 45% since 2020. Now, 68% of production houses use AI in some way.  AI has an impact on every step of making movies. It helps to plan things better before filming starts. It changes how visual effects are made. It even shapes how movies are marketed. In short, AI is changing both the art and business sides of making movies. The film making courses in India offered by the top universities can help you to learn how AI is transforming the entire filmmaking process.  Role of AI in Pre-production, Editing, and Visual Effects Film production is undergoing a transformation with the introduction of AI especially during the early stages, in the cutting room, and when adding those magical final touches. A NASSCOM report from 2023 points out that a whopping 59% of Indian firms in show business have started using AI …