Introduction India’s Media & Entertainment (M&E) industry is projected to reach ₹2.68 trillion (approximately US$31.6 billion) by 2025, representing an annual growth rate of 7.2%. This expansion is predominantly driven by the rapid adoption of digital media, which has emerged as the largest segment within the industry, reflecting an increasing demand for skilled professionals in digital content production and distribution. The Jindal School of Journalism and Communication (JSJC) has emerged as a significant academic centre for aspiring media professionals, offering structured programmes, experiential learning, and research-focused study. Students at JSJC explore both traditional and digital communication strategies while developing analytical, creative, and ethical skills. How is the Academic Curriculum at a Mass Communication College in India Structured? All the programmes at a mass communication college in India are designed to blend theory and practice. Undergraduate and postgraduate students engage in courses covering journalism, media studies, communication theory, advertising, public relations, and digital media production. The curriculum emphasises research-based learning, critical analysis, and storytelling across multiple platforms. For instance, students at the best mass communication college in India explore modules such as: News Reporting and Editing – emphasising fact-checking, ethics, and investigative techniques. Digital Media Strategies – covering social media analytics, content creation, and multimedia production. Media Law and Ethics – enabling understanding of Indian media regulations, defamation law, and digital rights. Development and Environmental Communication – integrating communication with social change initiatives. Media colleges such as Jindal School of Journalism and Communication also introduces cross-disciplinary electives from sociology, political science, …










