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B.A. (Hons.) Corporate Communication and Public Affairs

B.A. (Hons.) Corporate Communication and Public Affairs

FOUR YEARS PROGRAMME

About The Programme

The B.A. (Hons) in Corporate Communication and Public Affairs is a comprehensive programme that covers various aspects of communication such as public relations, mass communication, political communication, investor relations, government relations, and digital communication. The programme also provides opportunities for vertical specializations in the application of data sciences in trend analysis, celebrity communication, fashion communication, sports communication, and more. Its curriculum is designed to prepare students for the workforce by providing them with the necessary knowledge and skills in communication.

 

The Concept of Journalism at Jindal School of Journalism and Communication (JSJC) Faculty Speaks

What Makes It Different at JGU

The curriculum of the programme is designed to meet the requirements of the industry. The programme covers various areas of corporate communication, public affairs, mass communication, political communication, investor relations, and digital communication. Students also have the option to specialize in areas such as data sciences in trend analysis, celebrity communication, fashion communication, and sports communication.

The faculty members of Jindal School of Journalism and Communication are experienced professionals and scholars in their respective fields. They have extensive knowledge and expertise in the areas of corporate communication and public affairs. The faculty members use their industry experience to impart practical knowledge and skills to students.
Graduates of the programme have various career opportunities in areas such as public relations, mass communication, political communication, investor relations, government relations, and digital communication. Students also have the option to pursue higher education in fields such as media studies, communication, and public policy. The programme also offers internships and career services to help students kickstart their careers.

Eligibility requirements for the B.A. (Hons.) in Corporate Communication and Public Affairs programme at JSJC stipulate that applicants must have completed the 10+2 level of schooling or its equivalent in humanities, science, or commerce with a minimum of 60% aggregate marks from a CBSE, ISC, State Board, IB, Cambridge, or other government-recognized board.

Admissions for the programme are conducted through a holistic process over three rounds, which involves assessing applicants based on their personal statement, supplemental application, Class 10 and 12 marks, faculty interview, and JSAT score minimum of 50% or an equivalent score from SAT, ACT, or LSAT-India.

The B.A. (Hons) in Corporate Communication and Public Affairs programme is structured to provide students with foundational training in journalism and communication in the first two years. This is achieved through core courses and electives offered by the Jindal School of Journalism & Communication as well as other schools at JGU. Students are also required to complete internships during each semester break. In the final year, students select an area of concentration for specialized study and complete a thesis/field report advised by JSJC faculty.

The programme focuses on developing basic skills in print, audio-visual, and multimedia journalism, including research, writing, and producing content to meet deadlines. The curriculum is designed to encourage students to develop a global and interdisciplinary perspective and gain leadership skills for a successful career in corporate communication and public affairs.

The academic programme consists of four years, with courses offered in two semesters each year. The first year covers topics such as Theory and Framework of Corporate Relations, Ways of Seeing, Microeconomics, and Media Communications. The second year includes courses such as Brand Communications, Ethics of Communication, and Principles and History of Public Relations.

In the third year, students study courses such as Assessing a Brand, Social Media and Society, and Media Negotiations. They also take departmental and cross-listed electives. In the final year, students take Communication with the Clients, Reading the Numbers: Finance, Acquiring Business, and Brand Issues. They also specialize in Advertising, Branding and Public Affairs, and complete a Capstone/Industry Project.

Graduates of the B.A. (Hons) in Corporate Communication and Public Affairs programme have a wide range of career options available to them. They are well-equipped to enter the profession at the mid-management level, with the ability to manage communication budgets, negotiate contracts, and manage agency relationships.

One of the most popular career paths for graduates is working in public relations agencies, where they can specialize in areas such as media relations, crisis communication, and brand management. Graduates can also pursue careers in corporate communication, working in-house for companies in industries such as healthcare, finance, and technology.

Another career option is political campaign management, where graduates can work for political parties, advocacy groups, or candidates. Graduates can also specialize in investor relations, government relations, celebrity management, image consulting, and CSR firms. Some graduates may also choose to work in Indian and foreign embassies, as well as Indian and global lobby firms.

Additionally, graduates can pursue careers in advertising, market research, and digital marketing. They can work in-house for companies or work at advertising agencies, where they can specialize in creating campaigns for print, radio, TV, and online media.

FAQ's

1. What is the duration of the Corporate Communication Course at JSIA?

The duration of B.A. (Hons.) in Corporate Communication and Public Affairs program at JSJC is 4 years.

2. Are there Corporate Communication short courses available at JSIA?

Currently, JSJC does not offer any short courses specifically focused on Corporate Communication. However, they offer a range of electives that can be relevant to this field, such as:

Brand Communications
Social Media and Society
Ethics of Communication
Acquiring Business and Brand Issues
These electives can be taken by students enrolled in any program at JSJC, not just the B.A. (Hons.) in Corporate Communication and Public Affairs.

3. What is the scope of Public Relations and Corporate Communication courses in India?

There is a growing demand for skilled professionals in the field of Public Relations and Corporate Communication in India. This is due to several factors, such as the increasing importance of corporate reputation management, the rise of social media, and the growing complexity of the business landscape.

In recent years, several new Public Relations and Corporate Communication courses have been launched at universities and colleges across India. This reflects the increasing demand for skilled professionals in this field.

4. What is the difference between the B.A. (Hons) in Corporate Communication and Public Affairs and the Certificate Course in Corporate Communication at JSIA?

As mentioned earlier, JSJC does not offer a Certificate Course in Corporate Communication. The B.A. (Hons.) in Corporate Communication and Public Affairs is a four-year undergraduate program that provides a comprehensive education in the field. It covers various topics, including:

Theory and Framework of Corporate Relations
Brand Communications
Ethics of Communication
Media Negotiations
Communication with the Clients
Advertising, Branding and Public Affairs
The B.A. (Hons.) program also includes internships and a capstone project, which provide students with valuable practical experience.

5. Are there any public relations and corporate communication courses available at JSIA?

JSJC offers a B.A. (Hons.) in Corporate Communication and Public Affairs, which provides a comprehensive education in the field of Public Relations and Corporate Communication. Additionally, they offer several electives that are relevant to this field, such as:

Social Media and Society
Media Relations
Crisis Communication
CSR and Sustainability
Students enrolled in any program at JSJC can take these electives.