The B.A. (Hons) in Corporate Communication and Public Affairs is a comprehensive programme that covers various aspects of communication such as public relations, mass communication, political communication, investor relations, government relations, and digital communication. The Corporate Communication courses curriculum is designed to prepare students for the workforce by providing them with the necessary knowledge and skills in communication.

What is Corporate Communications?

Corporate communication is an essential aspect of business strategy, encompassing the management and dissemination of information within and outside a company. It includes public relations, mass communication, and digital communication.

What Makes It Different at JGU?

• The curriculum of the programme is designed to meet the requirements of the industry. The programme covers various areas of corporate communication, public affairs, mass communication, political communication, investor relations, and digital communication. Students also have the option to specialize in areas such as data sciences in trend analysis, celebrity communication, fashion communication, and sports communication.
• The faculty members of Jindal School of Journalism and Communication are experienced professionals and scholars in their respective fields. They have extensive knowledge and expertise in the areas of corporate communication and public affairs. The faculty members use their industry experience to impart practical knowledge and skills to students.
• Graduates of the programme have various career opportunities in areas such as public relations, mass communication, political communication, investor relations, government relations, and digital communication. Students also have the option to pursue higher education in fields such as media studies, communication, and public policy. The programme also offers internships and career services to help students kickstart their careers.

Scope

• Corporate communication courses are designed to enhance the skills required for effective business communication. Corporate communication courses in India focus on the nuances of communication in the Indian corporate context. Corporate communications training courses are ideal for professionals seeking to update their expertise.

Benefits of the Course

• The B.A. (Hons) in Corporate Communication and Public Affairs program offers numerous benefits for students looking to pursue a career in corporate communication. The program’s comprehensive curriculum covers various aspects of communication, including public relations, mass communication, political communication, investor relations, government relations, and digital communication, providing students with a thorough understanding of the field.

The B.A. (Hons) in Corporate Communication and Public Affairs programme is structured to provide students with foundational training in journalism and communication in the first two years. This is achieved through core courses and electives offered by the Jindal School of Journalism & Communication as well as other schools at JGU. Students are also required to complete internships during each semester break. In the final year, students select an area of concentration for specialized study and complete a thesis/field report advised by JSJC faculty.

The programme focuses on developing basic skills in print, audio-visual, and multimedia journalism, including research, writing, and producing content to meet deadlines. The curriculum is designed to encourage students to develop a global and interdisciplinary perspective and gain leadership skills for a successful career in corporate communication and public affairs.

The academic programme consists of four years, with courses offered in two semesters each year. The first year covers topics such as Theory and Framework of Corporate Relations, Ways of Seeing, Microeconomics, and Media Communications. The second year includes courses such as Brand Communications, Ethics of Communication, and Principles and History of Public Relations.

In the third year, students study courses such as Assessing a Brand, Social Media and Society, and Media Negotiations. They also take departmental and cross-listed electives. In the final year, students take Communication with the Clients, Reading the Numbers: Finance, Acquiring Business, and Brand Issues. They also specialize in Advertising, Branding and Public Affairs, and complete a Capstone/Industry Project.

Duration - 4 Years

B.A. [HONOURS] Corporate Communication and Public Affairs

Academic credits 186/Internship credits 14/Total credits 200

Disclaimer꞉ Sample curriculum subject to change.

Curriculum

Foundational Courses

All courses in the first year are considered 'foundational'. They are taught to all undergraduate students at JSJC. Expected learning outcomes are꞉

Exposure to literature, film and media | Industry skills such as public speaking, photography, performance, podcasting and audio‑storytelling | Situating stories and visuals in social context.

Core Courses

All courses in the first year and the first five courses in each semester of the second year are 'core' courses. These are compulsory and must be taken by all students of the B.A. (Honours) Corporate Communication and Public Affairs. Expected learning outcomes are꞉

An appreciation of PR concepts, campaigns and media relations | Writing for PR and Business Communication | Critical thinking

Advanced courses

All courses in the third year are 'advanced courses'. They are also compulsory but may be replaced with credits from a partner university abroad. Expected learning outcomes are꞉

Industry skills in creative strategy, branding and advertising | Advanced skills in digital media production and an introduction to the corporate film | Writing and storytelling through images and data visualisation.

Cross‑Listed Electives

Students of the B.A. (Hons.) in Corporate Communication and Public Affairs may take Cross‑Listed Electives from the third semester onwards. They are welcome to choose one elective every semester from a large interdisciplinary catalogue of over 200 choices. We encourage our students to take an elective from any of the twelve schools at JGU. Meanwhile, the cross‑listed electives that we offer are highly popular, not only with our own students but also students from other schools at JGU.

Bombay to Bollywood꞉ Hindi Cinema’s Past and Present | Reading Cities | Nationalisms and Nation‑states | True Crime꞉ Facts and Sensationalisms | Representation of AI in Cinema꞉ A Posthumanist Critique | Stardom and Fandom in the Digital Age | Television and Popular Culture | Masculinities in Indian Popular Culture | Gender and the Care Economy | The Political Economy of Climate Change | Introduction to Media Literacy | From Text to Performance꞉ Lessons in Acting | Gender in Performance | History of Photography in India | Politics of Big Data and Tech Justice | Communication for Development and Social Change

Eligibility requirements for the B.A. (Hons.) in Corporate Communication and Public Affairs programme at JSJC stipulate that applicants must have completed the 10+2 level of schooling or its equivalent in humanities, science, or commerce with a minimum of 60% aggregate marks from a CBSE, ISC, State Board, IB, Cambridge, or other government-recognized board.

Admissions for the programme are conducted through a holistic process over three rounds, which involves assessing applicants based on their personal statement, supplemental application, Class 10 and 12 marks, faculty interview, and JSAT score minimum of 50% or an equivalent score from SAT, ACT, or LSAT-India.

Tuition Fees*: 4,00,000 (INR per annum)

*The Tuition fee, accommodation charges and other allied service charges are subject to an annual increase of ten percent (10%).

**The security deposit will be fully refunded, subject to the completion of studies and/or receipt of a ‘No Dues Certificate’. The security deposit shall not carry any interest.

A degree in corporate communication and public affairs enables one to pursue careers in advertising, public relations, media management, branding, creative strategy, corporate communication and media production, among others. The programme runs on an agile curriculum that combines rigorous academic work with industry best practices to create dynamic media professionals. Our graduates are equipped with holistic skills and a 360-degree perspective that allows them to respond to the rapidly evolving media landscape. Some of the organisations where our students have interned include PR firms, ad agencies, digital and creative media boutiques and corporate giants.