Biography

Ariit Sengupta is a researcher and academic specializing in Operations Management, pricing strategy, and behavioral decision-making, with a strong interdisciplinary orientation toward pricing regulations, public policy, and political economy. He is a PhD candidate in Operations Management from the Indian Institute of Management Lucknow, where his doctoral research examined the interplay between exploration–exploitation trade-offs and dynamic pricing under information asymmetry.

His research lies at the intersection of analytical modelling, behavioral economics, and empirical analysis. His doctoral work makes three core contributions: (i) a novel dynamic pricing policy for new experiential products that integrates demand learning with fairness perceptions using Construal Level Theory; (ii) large-scale empirical evidence from airline pricing data employing OLS and instrumental variable techniques to study the impact of drip pricing and hidden fees on consumer demand; and (iii) a sequential search model that reframes consumer behavior under drip pricing using dynamic programming, optimal stopping rules, and bandit processes. His work challenges classical assumptions such as Diamond’s Paradox by demonstrating systematic consumer sensitivity to fully revealed prices.

Methodologically, he combines analytical proofs, numerical simulations, lab experiments, and econometric techniques including 2SLS and longitudinal regression. His research interests extend to game theory, algorithmic pricing, AI applications in pricing, and the regulation of pricing practices, with a particular interest in how law and policy interact with firm-level pricing strategies.
Prior to academia, he trained as a naval architect and ocean engineer and holds an MBA in Supply Chain Management and Finance. This engineering-to-management trajectory informs his structured, model-driven approach to social science research.

At Jindal Global Law School, his broader academic agenda is to bridge operations research with legal studies, competition policy, and regulatory design, contributing to evidence-based legal scholarship on markets, pricing, and consumer protection.