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B. Tech. – Biju Patnaik University of Technology, Rourkela, India

MBA – GITAM (Deemed to be) University, Visakhapatnam, India

Ph.D. – Indian Institute of Management Ranchi, Ranchi, India

 

Dr. Piyush Pranjal

Associate Professor of Practice

Email ppranjal@jgu.edu.in
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ORCID ID 0000-0002-5142-3850
Key Expertise Brand Management, B2B Marketing, Research Methods, Consumerism, Marketing Performance Improvement, Interdisciplinarity

B. Tech. – Biju Patnaik University of Technology, Rourkela, India

MBA – GITAM (Deemed to be) University, Visakhapatnam, India

Ph.D. – Indian Institute of Management Ranchi, Ranchi, India

 

Biography

Piyush Pranjal is an Associate Professor at the O. P. Jindal Global University, Sonipat, India. He has a PhD from IIM Ranchi. Prior to his PhD, he worked in the manufacturing industry for approximately 4 years. He also has an MBA and a B. Tech. He has published his research in ‘Marketing Intelligence & Planning’, ‘International Journal of Productivity and Performance Management’, ‘Springer Nature Book Series’, among others. Thus far he has published seven papers in SCOPUS-indexed Journals, three book chapters, one book review, several conference papers in conference proceedings, and several popular media articles. His current research interests include Brand Management, B2B Marketing, Research Methods, Consumerism, Marketing Performance Improvement, and Interdisciplinarity.

Pop Culture, Consumption, Brands, and the Society (Elective)

B2B Management (Elective)

Entrepreneurial Marketing (Elective)

Business Environment (Core)

Marketing Management (Core)

Business Psychology (Core)

Principles of Management (Core)

  • Research Recognition Reward 2020 – O. P. Jindal Global University, Sonipat, India
  • Research Recognition Reward 2021 – O. P. Jindal Global University, Sonipat, India
  • Research Recognition Reward 2022 – O. P. Jindal Global University, Sonipat, India
  • Part of a Funded Project (Agency – SPARC; Duration – 2019-20/21) as a Research Resource
  • UGC NET/JRF – 2014 (Management)
  • Visiting Faculty at XIM University 2022

Shukla, K., Kaur, M., Mukherjee, M., Pranjal, P., & Sarkar, S. (2024). Conscious entrepreneurship: An authentic narrative for entrepreneurial ventures. In Compelling Storytelling Narratives for Sustainable Branding (pp. 92-115). IGI Global.

Singhal, V., Sethi, S., & Pranjal, P. (2024). AI, the new-age lawyer: Industry 5.0 and sustainable development in legal practice. In Powering Industry 5.0 and Sustainable Development Through Innovation (pp. 198-217). IGI Global.

Pranjal, P., Singhal, V., Sarkar, S., & Aggarwal, T. (2024). Mental health, SDGs, and spiritual care: A Call for legal advocacy. In Bridging Health, Environment, and Legalities: A Holistic Approach (pp. 182-204). IGI Global.

Bafna, Sania S. and Pranjal, Piyush (2024) Navigating sustainable diets: An exploration of choices and consequences. International Journal of Law Management & Humanities, 7 (1). pp. 1342-1346.

Jalan, G., & Pranjal, P. (2023). Woke-washing and its retaliation: Evidence from the Indian business context. International Journal of Law Management & Humanities, 6(3), 2250-2259. https://doij.org/10.10000/IJLMH.115070

Attri, S., & Pranjal, P. (2023). I was under the Influence of the ‘Influencer’when I bought this!. International Journal of Law Management and Humanities, 6(2), 1333-1338. https://doij.org/10.10000/IJLMH.114503

Belwal, Bhavya and Pranjal, Piyush (2023) Instagram serving instant happiness: Social media perpetuating consumerism and maximal. International Journal of Law Management and Humanities, 6 (4). pp. 1877-1882.

Ujjwal, Shreya and Pranjal, Piyush (2023) K-Pop & Hyper-Consumerism: A colorful chaos. International Journal of Law Management and Humanities, 6 (5). pp. 2147-2154.

Pattanayak, A., Dutta, T., Pranjal, P., Singh, P., Sahoo, P., Sarkar, S., & Bandyopadhyay, A. (2022). Cognitive engineering for AI: An octave drawing test for building a mathematical structure of a subconscious mind. In Proceedings of the Third International Conference on Trends in Computational and Cognitive Engineering (pp. 135-148). Springer, Singapore.

Pattanayak, A., Dutta, T., Pranjal, P., Singh, P., Sahoo, P., Sarkar, S., & Bandyopadhyay, A. (2022). Meta-analysis of fMRI for emotional and cognitive states shows hierarchical invariant optimization in brain. In Proceedings of Trends in Electronics and Health Informatics (pp. 255-265). Springer, Singapore.

Bajaj, S., Mukherjee, M. and Pranjal, P. (2022, Feb. 14), Employee advocacy: What is it? What of it? ET HRWorld From The Economic Times. https://hr.economictimes.indiatimes.com/news/workplace-4-0/employee-engagement/employee-advocacy-what-is-it-what-of-it/89554022

Singhal, V., & Pranjal, P. (2022). From Indus Valley to Industry: India, A Harbor for Foreign Investments. Issue 5 Int'l JL Mgmt. & Human., 5, 1516. https://heinonline.org/HOL/LandingPage?handle=hein.journals/ijlmhs19&div=131&id=&page=

Pranjal, P., & Sarkar, S. (2021). Marketing measurement: the traditional and the modern – way forward. International Journal of Business Excellence, 24(4), pp. 460-480.

Gupta, P., Pranjal, P., Bera, S., Sarkar, S. & Sachan, A. (2021). Performance improvement of supplier-side e-tender-driven marketing process. International Journal of Productivity & Performance Management, 70(8), pp. 2032-2051.

Gupta, P., Pranjal, P., Sachan, A., & Prasad, P. (2021). Managing arrival variability in healthcare services: case of an out-patient department. International Journal of Productivity and Quality Management, 34(2), pp. 135-157.

Mehta, P., Shastri, C. and Pranjal, P. (2021, April 30), Consumer Protection in India: Archetypal Challenges and Way Forward. International Journal of Law Management and Humanities, 4(2), 80–87. http://doi.one/10.1732/IJLMH.26033

Pranjal, P., & Sarkar, S. (). Corporate brand alignment in business markets: A practice perspective. Marketing Intelligence and Planning, 38(7), pp. 907-920.

Pranjal, P., & Sarkar, S. (2020). Corporate branding in an emerging business market: a phenomenological perspective. International Journal of Business and Emerging Markets, 12(1), pp. 46-65.

Mukherjee, M. and Pranjal, P. (2020, May 18), ‘Atmanirbhar’ campaigns - implications for marketers and campaign managers. Campaign India. https://www.campaignindia.in/article/opinion-atmanirbhar-campaigns-implications-for-marketers-and-campaign-manage/461077

Pranjal, P., Bansal, A. and Dutt, I. (2020, Aug. 06), ‘Conscious consumerism’ – what is it? What of it? Campaign India. https://www.campaignindia.in/article/opinion-conscious-consumerism-what-is-it-what-of-it/462804

Pranjal, P., & Sarkar, S. (2020). Business Not as Usual: Recovery and Future Preparedness of B2B Manufacturing Firms in a Post-COVID World. Available at SSRN 3626182.

Pranjal, P., & Sarkar, S. (2019, February 22-24). Understanding corporate brand advocates’ experiences about brand alignment. Paper presented at the 2019 American Marketing Association (AMA) Winter Academic Conference, Austin, Texas: AMA USA.

Pranjal, P., & Sarkar, S. (2019, January 6-8). Exploring brand advocacy in the business to business (B2B) context. Paper presented at the Annual Conference of the Emerging Markets Conference Board: Institute of Management Technology, Ghaziabad.

Gupta, P., Pranjal, P., & Sachan, A., (2019, April 07-11). Performance analysis and improvement of a B2B Supplier Side e-tender driven internal process: A discrete event simulation study. Paper presented at the 28th International Conference on Management of Technology, NITIE, Mumbai, India.

Pranjal, P. and Sarkar, S. (2019, May 22), CEO ‘branding’: Is it a double-edged sword? Campaign India. https://www.campaignindia.in/article/ceo-branding-is-it-a-double-edged-sword/451853

Mukherjee, M., Pranjal, P. and Sarkar, S. (2019, Oct. 14), How to fight the brand terrorists? Campaign India. https://www.campaignindia.in/article/opinion-how-to-fight-the-brand-terrorists/454856

Pranjal, P. & Sarkar, S. (2019). Book Review ~ Qualitative Consumer & Marketing Research, e-Journal of Social & Behavioural Research in Business, 10 (1), 78-81.

Pranjal, P., & Sarkar, S. (2018, November 29-30). Brand alignment in the business-to-business (B2B) context: a phenomenological perspective. Paper presented at the XVIII Consortium of Students in Management Research (COSMAR 2018), Bangalore: Indian Institute of Science Bangalore.

Gupta, P., Pranjal, P., & Sachan, A., (2018, November 29-30). Performance analysis and improvement of a typical e-tender driven marketing process in a B2B context: A discrete event simulation study. Paper presented at the XVIII Consortium of Students in Management Research, COSMAR, IISc Bangalore.
Email ppranjal@jgu.edu.in
ORCID ID 0000-0002-5142-3850
Key Expertise Brand Management, B2B Marketing, Research Methods, Consumerism, Marketing Performance Improvement, Interdisciplinarity
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