Dr. Renu Emile

Dr. Renu Emile


M.B.A. (University of Waikato);

M.M.S. (University of Waikato);

Ph.D. (Auckland University of Technology)

: remile@jgu.edu.in

Dr. Renu Emile is Professor in Marketing and Business Studies with India’s top-ranked Jindal Global Law School. She completed her PhD (in Marketing) from the Auckland University of Technology, and received her MMS and MBA (with Distinction) degrees from the University of Waikato in New Zealand. She has several years of prior academic experience, coupled with a background in management consulting, recruitment and training for companies from the small-scale private sector to multinationals in diverse industries. She teaches courses on Marketing Management, International Marketing, Brand Management, Consumer Behavior, Consumer Culture, Integrated Advertising, Promotion, and Marketing Communications, and India as an Emerging Market. Her current research interests lie within the sphere of consumer-behavior, consumer-culture, products and brands, identity, and initiatives for the refugee humanitarian crisis.

She tends to use qualitative techniques for a deeper and richer understanding of the varied textures that constitute life and our behaviors with implications for business practice. Renu’s research has appeared and is forthcoming in a range of well-regarded journals including those featuring on the ABDC and ABS list of Business academic journals. Additionally, Renu’s contribution to administration/service includes overseeing the Business School’s International-related interests for 2014, 2015 and 2016, during which time the Business school saw an upsurge in both outbound and inbound exchange students, visiting student-team immersions from overseas, and development of the faculty-exchange programme. Renu was designated Vice-Dean from 2015 to 2017-end, then Director, University-funded research projects and Faculty Development Programme (FDP) for the Business School till 2018-end. She is currently engaged in a number of research projects and is an active contributor to entrepreneurship programmes for refugee-communities.


  • Emile, R.; Sharma, P.; Batra, P. (2024). Domestic migrant well-being orientations in policy in a developing country (India): A reflection (forthcoming). FIIB Business Review

  • Emile, R.; Krisjanous, J.; Banga, M.; Kadirov, D. (2024). Healthcare access for pregnant women in a rural developing country context: Formal and informal institutional challenges (Forthcoming). Health Marketing Quarterly


  • Renu Emile, John R. Clammer, Palak Jayaswal, and Paribhasha Sharma (2022), “Addressing water scarcity in developing country contexts: A socio-cultural approach” Humanities & Social Sciences Communications 


  • Renu Emile, Russell W. Belk, John R. Clammer (2021), “Localizing taste: Using metaphors to understand loctural consumptionscapes” Food, Culture & Society, Vol. 24, Issue 3, pp. 431-445. 
  • Renu Emile, Russell W. Belk, John R. Clammer (2021), “Localizing taste: Using metaphors to understand loctural consumptionscapes” Food, Culture & Society.


  • Clifford Shultz, Andres Barrios Fajardo, Alexander V. Krasnikov, Ingrid Becker, Renu Emile, Maria Hokkinen, Aronte Bennett, Jaime Sierra, and Marcos Ferreira Santos (2020), “The Global Refugee Crisis: Pathway for a More Humanitarian Solution”  Journal of Macromarketing, Vol.40, No. 1, pp. 128-143.


  • Sinha, A., Gu, H., Kim, N. and Emile, R. (2019), “Signaling effects and the role of culture: movies in international auxiliary channels”, European Journal of Marketing, Vol. 53 No. 10, pp. 2146-2172. https://doi.org/10.1108/EJM-09-2017-0587
  • Renu Emile & Maedhavini Banga (2019). Maternal health-care in rural India, ANZMAC, Victoria University, Wellington, New Zealand.


  • Renu Emile & Maedhavini Banga (2018). Vulnerability in expectant-mothers in a North-Indian rural context, Macromarketing Conference, Leipzig, Germany.
  • Renu Emile & Jatin Sahni (2018). Sports-supplement consumption in young adults: Addressing consumer vulnerability, Macromarketing Conference, Leipzig, Germany.


  • Renu Emile (team-member, 2017). Transformative market and consumer research initiatives for the refugee humanitarian crisis, Transformative Consumer Research Conference, Cornell University (US). 
  • Renu Emile (2017). Gender-representations in toy-based webisodes, ANZMAC, Melbourne, Australia. 


  • Renu Emile (2015). What Traditional Indian Sweets Mean: A Consumer-Culture Perspective, ANZMAC, Sydney, Australia.


  • Emile, Renu and Sunanda Sangwan (2014), “Congruency between self as communicated by product ensembles and self as perceived by peers – Do the two match?” Advances in Consumer Research, 42, 307-312.
  • Emile, Renu (2014), “Global” and “Going out to the Movies” in Caribou Coracle Tera, ed. John F. Sherry Jr., John Schouten and Hilary Downey, University of St. Bathans Press, 68-73.
  • Renu Emile & Mike Lee (2014). Of celebrity materialistic orientations, values and well-being – A media-text analysis, ICAR Conference, Kiel, Germany.
  • Renu Emile (2014). Vistas, CCT Art Gallery, Consumer Culture Theory Conference, Helsinki, Finland.


  • Emile, Renu, Kenneth F. Hyde and Michael S.W. Lee (2012), “The product choices of young adult consumers – Does gender matter?” Advances in Consumer Research, 40, 371-378.
  • Emile, Renu and Michael S.W. Lee (2012), “Revisiting Aaker’s (1997) brand personality dimensions: Validation and expansion,” Advances in Consumer Research, 40, 363-370. 


  • Emile, Renu (2011), “Retrospection on the Impact of Wallendorf and Brucks’ “Introspection in Consumer Research: Implementation and Implications,” Journal of Business Research, 64, 194-198.
  • Emile, Renu and Margaret Craig-Lees (2011), “A Luxury Perspective on Brands: Characteristics, Value, and the Eye of the Beholder,” Advances in Consumer Research, 39, 307-310.


  • Renu Emile, Margaret Craig-Lees and Ken Hyde (2009). ‘Using Brands to communicate self: How effective are we?’ Advances in Consumer Research, 36, eds. Ann L. McGill and Sharon Shavitt, Duluth, MN: Association for Consumer Research.
  • Renu Emile and Margaret Craig-Lees (2009). ‘Me, us, and them: A Foucauldian perspective on the discourse of fashion in young adults’, 2nd New Zealand Discourse Conference, AUT University, Auckland, NZ.
  • Renu Emile and Margaret Craig-Lees (2009). ‘I am what I am – The question of reflexivity in consumer discourses’, ANZMAC, Melbourne, Australia.


  • Renu Emile and Margaret Craig-Lees (2008). The Disney Online experience: How does it affect brand perceptions? ANZMAC, University of Western Sydney, Australia.