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Dr. Gaganpreet Singh

Dr. Gaganpreet Singh

Professor & Dean, Academic Planning, Co-ordination and Interdisciplinarity

B.Tech (IET Ropar);

MBA (Thapar University, Patiala);

Ph.D. IIM Mumbai (Formerly NITIE)

: gaganpreet@jgu.edu.in

Biography

Dr. Gaganpreet Singh is a Professor of Marketing and Dean of the Office of Academic Planning, Coordination and Interdisciplinarity at the O⋅P Jindal Global University, India. He did his PhD from IIM Mumbai (formerly known as NITIE, Mumbai). He has published in the Journal of Business Research, Technological Forecasting and Social Change, Information System Frontiers, Journal of Marketing Management, Journal of Strategic Marketing, Australasian Marketing Journal, Australasian Journal of Information Systems, Electronic Commerce, Benchmarking: An International Journal, Journal of Fashion Marketing and Management, Journal of Revenue and Pricing Management, and Journal of Marketing for Higher Education. He has published case studies with Ivey Publishing and are among the global bestsellers. He has co-authored a book on primary case studies published by Pearson Education. He received an early career scholarship from the Australia New Zealand Marketing Academy (ANZMAC). He has also received several grant-writing grants for case studies from UNSW, Australia.

Publications

Book

  1. Pandey, N and Singh, G. (2012). Marketing Issues in SMEs: Cases from India, Pearson Education.
    (The book was endorsed by leading management scholars, namely Prof. Kevin Lane           Keller and Prof. Vijay Govindarajan)  

Journal Publications (n=16)

  1. Roy, S. K., Singh, G., Sadeque, S., & Gruner, R. L. (2024). Customer experience quality with social robots: Does trust matter?Technological Forecasting and Social Change, 198, 123032. (ABDC-A).

  2. Roy, S. K., Singh, G., Gruner, R. L., Dey, B. L., Shabnam, S., Muhammad, S. S., & Quaddus, M. (2023). Relationship Quality in Customer-service Robot Interactions in Industry 5.0: An Analysis of Value Recipes.Information Systems Frontiers, 1-20. (ABDC-A).

  3. Roy, S. K., Singh, G., Sadeque, S., Harrigan, P., & Coussement, K. (2023). Customer engagement with digitalized interactive platforms in retailing. Journal of Business Research, 164, 114001. (ABDC-A).

  4. Roy, S. K., Japutra, A., Singh, G., & Chakraborti, R. (2023). Decision comfort and student engagement in higher education. Journal of Marketing for Higher Education, 1-22. (ABDC-B).

  5. Roy, S. K., Singh, G., Hatton, C., Dey, B., Ameen, N., & Kumar, S. (2022). Customers’ motives to co-create in smart services interactions. Electronic Commerce Research, 1-34. (ABDC-A).

  6. Roy, S. K; Sharma, A; Bose, S; Singh, G (2022). Consumer – brand relationship: A brand hate perspective. Journal of Business Research, 144, 1293-1304. (ABDC-A).

  7. Roy, S. K., Singh, G. (2021). Circle the Wagons: Measuring the Strength of Consumers’ Brand Defense. Journal of Strategic Marketing. (ABDC-A).

  8. Shah, B., & Singh, G. (2021). Can collaborative buffering strategies reduce distribution costs while improving product returns?: A case of an Asian e-retailer.Benchmarking: An International Journal. (ABDC-B).

  9. Roy, S. K., Singh, G., & Shabnam, S. (2021). Modelling Customer Engagement Behaviour in Smart Retailing.Australasian Journal of Information Systems, 25. (ABDC-A).

  10. Pandey, N., Jha, S., & Singh, G. (2020). Promotion of green products on Facebook: insights from millennials.International Journal of Management Practice, 13(3), 275-294. (ABDC-C).

  11. Roy, S. K., Singh, G., Hope, M., Nguyen, B., & Harrigan, P. (2019). The rise of smart consumers: role of smart servicescape and smart consumer experience co-creation.Journal of Marketing Management, 35(15-16), 1480-1513. (ABDC-A).

  12. Singh, G., & Pandey, N. (2019). Revisiting green packaging from a cost perspective: The remanufacturing vs new manufacturing process.Benchmarking: An International Journal. (ABDC-B).

  13. Singh, G., & Pandey, N. (2018). The determinants of green packaging that influence buyers’ willingness to pay a price premium.Australasian Marketing Journal (AMJ), 26(3), 221-230. (ABDC-A).

  14. Singh, G., & Pandey, N. (2017). Determinants of celebrity-owned brands leveraging price premium.Journal of Fashion Marketing and Management: An International Journal, 21(3), 361-384. (ABDC-B).

  15. Singh, G.,& Pandey, N. (2015). Leveraging return policy for price premium.Journal of Revenue and Pricing Management, 14(4), 276-292. (ABDC-B).

  16. Singh, G., & Pandey, N. (2015). Revisiting three decades of price premium research in marketing: a literature review.International Journal of Revenue Management, 8(3-4), 219-240. (ABDC-C).

Case Studies (n=22)

  1. Bisleri—Marketing to Manage the Counterfeit Challenge, Marketing Case Studies in Emerging Markets: Contemporary Multi-industry Issues and Best-practices. (2024)

  2. Pee Safe: Multi-brand or Umbrella Branding. The Case Centre (2023)

  3. Walmart’s Jetblack: Managing Luxury Service on Conversational Commerce. Indian School of Business Publishing, (2021)

  4. Margiotta Food & Wine: Customer Service through Service Robots. Indian School of Business Publishing, (2021)

  5. Shoes of Prey: Managing the Dark Side of Value Cocreation. Ivey Publishing, (2019).

  6. Bira 91: Setting New Prices in an Established Segment. Ivey Publishing, (2018).

  7. United Airlines Service Recovery Challenge after Reputation Meltdown. Ivey Publishing, (2018).

    1. (this case secured 5th position in the top 20 annual best sellers for 2021-2022)

  1. Apple Watch: Managing Innovation Resistance. Ivey Publishing, (2018).

    1. (this secured 17th position in the top 20 annual best sellers for 2018-2019)

    2. (this case secured 2nd position in the top 20 annual best sellers for 2021-2022)

  2. Volkswagen Emission Scandal: Reputation Recovery and Recall Strategy. Ivey Publishing, (2017).

  3. com: Marketing to Manage Customer Experience. Ivey Publishing, (2017).

    1. (this case secured 25th position in the top 25 annual best sellers for 2022-2023)

  4. Coca-Cola Zero Sugar: The Value Cycle during a Relaunch. Ivey Publishing, (2017).

  5. Nestle Maggi: Pricing and repositioning of recalled product. Ivey Publishing, (2016).

    1. (this secured 9th position in the top 20 annual best sellers for 2020-2021)

    2. (this case secured 10th position in the top 20 annual best seller for 2021-2022)

  6. Marketing at Nyassa. Ivey Publishing, (2016).

  7. Malaysia Airlines: The Marketing Challenge after MH370 and MH17. Ivey Publishing, (2015).

  8. Make in India: The Operating and Marketing Challenge. Ivey Publishing, (2015).

  9. Ekohealth: Developing Price Structures. Ivey Publishing, (2014).

  10. Comedy Nights with Kapil: Maintaining Value Creation. Ivey Publishing, (2014).

  11. Ludhiana City Bus Services Limited: Pricing for Profits. Ivey Publishing, (2014).

  12. ALLISCO: Pricing Multiple Joint Products. Emerald Emerging Markets Case Studies, Vol. 5, No. 4, (2015), pp. 1-12.

  13. Radiance: Transactional level pricing in the Indian fireworks industry. Emerald Emerging Markets Case Studies, Vol. 4, No. 3, (2014), pp. 1-16.

  14. Value Communication: Low-cost marketing initiatives for Guru Ki Bani 58282. Emerald Emerging Markets Case Studies, Vol. 3, No. 3, (2013) pp. 1-9.

  15. Baljees Regency: Restructuring of Pricing and Leadership. The case centre, (2013) 1-9

 

Administrative Service
Dean,April 2023- Present

Academic Planning, Co-ordination and  Interdisciplinarity O.P Jindal Global University

 
  
Executive Dean,April 2023- March 2024

Academic Planning, Co-ordination and  Interdisciplinarity O.P Jindal Global University

 
  
Vice Dean,April 2022- March 2023
Academic Planning, Co-ordination and  Interdisciplinarity O.P Jindal Global University 
  
Director,April 2020- March 2022
Academic Planning, Co-ordination and  Interdisciplinarity O.P Jindal Global University 
  
Assistant Dean (Academic Affairs),June 2018-March 2020
OP Jindal Global University 
  
Scholarship

ANZMAC Low and Middle-Income Early Career Asia/Asia-Pacific Country Scholarship 2015

Grants
  1. Case writing grant by University of New South Wales (UNSW), Australia (A$ 1,600)- December 2016
  2. Case writing grant by University of New South Wales (UNSW), Australia (A$ 8,000)- December 2017
Awards
Case Writing Awards

2018-2019 

  1. Awarded 17th position in the annual best seller list for the case study titled “Apple Watch: Managing Innovation Resistance” by Ivey Publishing.

2020-2021 

  1. Awarded 9th position in the annual best seller list for the “Nestle Maggi: Pricing and repositioning of recalled product” case study by Ivey Publishing.

2021-2022

  1. Awarded 2nd position in the annual best seller list for the “Apple Watch: Managing Innovation Resistance” case study by Ivey Publishing.
  2. Awarded 5th position in the annual best seller list for the “United Airlines Service Recovery Challenge after Reputation Meltdown” case study by Ivey Publishing.
  3. Awarded 10th position in the annual best seller list for the “Nestle Maggi: Pricing and repositioning of recalled product” case study by Ivey Publishing.

2022-2023

  1. Awarded 25th position in the annual best seller list for the case study titled “Pepperfry.com: Marketing to Manage Customer Experience” by Ivey Publishing
Research Excellence Award
  1. Research Excellence Award, OP. Jindal Global University (JGU), India (2018)
  2. Research Excellence Award, OP. Jindal Global University (JGU), India (2021)
Research Interests

# Impact of New Age Technologies on Marketing; #Innovation Resistance; #Pricing; # Customer Experience

Campus Location

Sonipat Narela Road, Near Jagdishpur Village, Sonipat, Haryana 131001
For Admission related queries, write to: admissions@jgu.edu.in
For other general inquiries, write to: info@jgu.edu.in
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