Creative Industries in India is part of a scoping exercise led by the AHRC and Innovate UK, commissioned to Loughborough University, in collaboration with the University of Glasgow and O.P. Jindal Global University.

• There are multiple areas for research and innovation collaboration
• Regional and national government support for creative technologies is more advanced than in the UK but, in the main, creative industries policy is more immature than in the UK, and there is considerable scope for joint working
• There should be focused action on animation, visual effects, gaming and comics (AVGC) and on sustainable textiles and fashion, drawing on the insights from the deep dives
• Other areas for collaboration include work on IP policy and its application through ‘Geographical Indication’, potential collaborations with the Indian diaspora in the UK, and further research to understand the informal nature of key sub-sectors
• Finally, given the diversity of the creative industries and challenges of navigating across multiple government departments and agencies, international collaboration and trade would benefit from a co-ordinated support mechanism to inform research and innovation across sectors.

The report is for UKRI India and funded by UKRI India for 99,649 GBP

It was launched in January in the House of Commons hosted by Catherine West MP, Shadow Foreign Minister (Asia and the Pacific).

In February it was launched in India in New Delhi attended by the Secretary, Ministry of Culture, Government of India 

This is now under publication as a book by Routledge.