Admissions Open 2024

B.B.A. (Hons) Business Analytics

B.B.A. (Hons) Business Analytics

4 YEARS PROGRAMME

About The Programme

Business Analytics deals with the study, analysis, and interpretation of all data about businesses. The curriculum, focusing exclusively on Analytics, is uniquely designed for young minds who need to acquire the combination of skill sets of Business Management and Information Technology. The specialized programme is meant for those people who are interested to solve business problems in a data-driven manner. Hence, the curriculum covers Information Technology (IT), Statistical Methods as well as all business aspects in detail. 

The four-year fully residential BBA (Hons.)- Business Analytics degree programme at Jindal Global Business School (JGBS) is designed to give theoretical and practical knowledge to the students keen to pursue careers that leverage Analytics strengths in a variety of functions and industries. Data Analytics as a domain is transforming the way businesses and organizations work and grow across all industries, including, retail, manufacturing, banking & finance, healthcare, and sports. Data Analytics is helping organizations make better decisions, respond quickly, prevent downtime, mitigate risk, and improve overall performance.

JGBS has tied up with Deakin University of Australia for this BBA (Hons.) Business Analytics programme and hence the students will have the option to pursue their 3rd and 4th-year studies in Deakin after completing the first two years of study in JGBS and to get two degrees from two universities at the time of graduation. Of course, students can complete their degree in JGBS itself, in a total of 4 years.

What Makes It Different at JGU

JGBS' interdisciplinary curriculum integrates business education with law, environment studies, public policy, international affairs, and a variety of subjects from other schools to develop a holistic understanding of the business world. This approach helps students gain a broader perspective and prepares them for the complexities of the modern business environment. Additionally, JGBS has partnered with leading corporates like AWS, SAP, IBM and KPMG to give students hands-on training and desired corporate exposure.

JGBS provides students with a wealth of international opportunities with partnerships with renowned institutions across the USA, UK, Canada, Australia, Germany, France, and Singapore for student mobility. Students can also learn a foreign language on campus to add to their global credentials. The school emphasizes hands-on learning through discussions, case studies, experiential exercises, and simulations, helping students develop practical skills to succeed in the industry.

JGBS' interdisciplinary curriculum integrates business education with law, public policy, and a variety of subjects from other schools to develop a holistic understanding of the business world. This approach helps students gain a broader perspective and prepares them for the complexities of the modern business environment. Additionally, JGBS has partnered with leading corporates like IBM and KPMG to give students hands-on training and desired corporate exposure.
JGBS provides students with a wealth of international opportunities with partnerships with renowned institutions across the USA, UK, Canada, Australia, Germany, France, and Singapore for student mobility. Students can also learn a foreign language on campus to add to their global credentials. The school emphasizes experiential learning through discussions, case studies, experiential exercises, and simulations, helping students develop practical skills to succeed in the industry.

Eligibility Criteria: Successful Completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge, and other government-recognized school leaving examinations). Students securing more than SAT (1100 Marks) / ACT (27 Points) / UGAT or CUET – 60 Percentile & Above) are exempted from the JSAT (Jindal Scholastic Aptitude Test) entrance exam.

* Mathematics is mandatory in standard 11th & 12th for this specialization.

Selection Process: Applicants are selected through a holistic admission process conducted over three rounds based on a personal statement, X and XII Grade Marks, Supplementary Questions, Entrance exam scores, and Personal Interview with a panel of JGBS faculty members

Course Duration

4 Years
5 Years
Eligibility CriteriaSuccessful Completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge and other government-recognized school leaving examinations). Students securing more than SAT (1100 Marks) / ACT (27 Points) / UGAT or CUET – 60 Percentile & Above) are exempted from the JSAT (Jindal Scholastic Aptitude Test) entrance exam.
Selection ProcessApplicants are selected through a holistic admission process conducted over three rounds based on a personal statement, X and XII Grade Marks, Supplementary Questions, Entrance exam scores, and Personal Interview with a panel of JGBS faculty members.
Accepted Standardized Tests or Competitive ExaminationsSAT – 1100 Marks
ACT – 27 Points
UGAT – 60 Percentile
CUET – 60 Percentile
JSAT WeightageMinimum 50 % marks (Overall in JSAT )
Application Fee

Rs 2500/- including 1st attempt of JSAT entrance exam.

2nd & 3rd attempt fee: Rs 1020/-

Tuition Fee

BBA (H) Marketing / Finance / HR

Rs 4,00,000/- per annum*
Rs. 4,50,000/-per annum*
  • Integrated BBA (Hons.)+MBA
Rs. 3,50,000/-per annum*
Residential Charges (Hostel, Laundry, Mess)Rs 3,10,000/- per annum*
Refundable Security DepositRs. 50,000/-**

*The Programme fee and Residential fee are subject to an annual increase of upto 10%.

**Fully refundable Security deposit of Rs. 50,000 shall be collected at the time of admission as per university rules.

The BBA (Hons.) Business Analytics programme at Jindal Global Business School (JGBS) is a four-year undergraduate programme that provides students with a comprehensive understanding of business analytics and its applications in various industries. The programme is designed to equip students with the necessary skills and knowledge to become successful business analysts and data scientists.

The course structure is designed to give students a strong foundation in business and analytics principles, along with hands-on training in various tools and techniques used in data analysis. The programme includes courses such as Data Analytics, Business Statistics, Data Visualization, Predictive Analytics, Machine Learning, and Big Data Analytics, among others.

In addition to the core courses, students can choose from a range of elective courses in areas such as Marketing Analytics, Financial Analytics, HR Analytics, and Supply Chain Analytics, depending on their interests and career goals. The curriculum also includes a capstone project in the final year, where students work on a real-world problem using the skills and knowledge gained during the programme.

  • Data Structures using Pythons
  • Sports Analytics
  • Deep Learning
  • Data Mining and Business Intelligence
  • IT Consulting 
  • Game Theoretical Decision Modelling 
  • Computer Vision
  • ERP using SAP 
  • OTT: Social Networking
  • Digital Governance 

Business analysts play a crucial role in organizations by utilizing data analytics to identify problems, opportunities, and requirements to support decision-making processes. They bridge the gap between IT and the business to create data-driven recommendations for executives. Skilled business analysts also implement and support Management Information Systems (MIS) that can detect data fraud.

The job profiles for business analysts vary from general-purpose roles to specialized roles such as data analyst, market analyst, financial analyst, and HR analyst. Data analysts monitor data quality metrics and ensure business data and reporting needs are met. Market analysts conduct competitor analyses and analyze product lines and overall profitability to improve consumer experiences. Financial analysts collaborate with IT teams to develop initiatives that optimize costs and generate higher ROI. HR analysts develop payroll systems and reduce employee attrition.

Business analytics professionals have ample job opportunities across various sectors such as MNCs, retailers, manufacturers, IT firms, telecom companies, e-commerce firms, consultancies, and business analytics and intelligence firms. These organizations recruit skilled business analysts to assess business processes, identify opportunities, and make data-driven decisions to improve overall performance.

JGBS offers its students a variety of international immersion and articulation pathways to enhance their global exposure and career prospects. For undergraduate (UG) students, there are articulation options to Australia (2+2) and the USA (3+1), which means that they can transfer their credits earned at JGBS to a partner university in these countries and complete their degree there. This not only gives them a global perspective but also the opportunity to study and experience different cultures.

Postgraduate (PG) students have the option of pursuing an articulation programme in Singapore, Canada, the UK, and Australia, allowing them to earn a degree from two different universities. Additionally, there is a full semester exchange programme with partner universities across the UK, Canada, Australia, the US, and the Middle East.