B.B.A. (Hons) Marketing | HR | Finance
March 27, 2023 2024-12-17 12:18B.B.A. (Hons) Marketing | HR | Finance
BBA (HONS.) MARKETING/FINANCE/ HR
4 YEARS PROGRAMME
About The Programme
The BBA (Hons.) Degree at JGBS is a four-year, fully residential programme offering a global business management perspective. Our innovative pedagogy focuses on multidisciplinary, allowing students to engage in cross-listed electives from the second year, alongside peers from various JGU schools. This enriches their learning with diverse perspectives.
The curriculum grants students the flexibility to select electives in their final year based on their evolving interests, embodying a liberal and globally-oriented approach. The programme highlights international opportunities like the Student Abroad Program (SAP), alongside a strong industry focus and career growth support, including competitive exam preparation.
What Makes It Different at JGU
Jindal Global Business School (JGBS) stands out in the realm of business education with its distinctive approach that integrates diverse disciplines such as law, public policy, and more. This multidisciplinary methodology ensures a broad and holistic understanding of business. Our 1:9 faculty-student ratio allows for personalized interaction with our highly qualified faculty, sourced from renowned universities globally including IITs, IIMs, XLRI, ISB, Oxford, and Harvard.
At the core of our curriculum is a commitment to preparing students for the dynamic global business landscape. This includes providing significant international exposure and opportunities, fostering a global mindset essential for today’s interconnected world. Additionally, the programme is intricately woven with industry-relevant experiences and insights, equipping students not only with theoretical knowledge but also with practical skills vital for thriving in rapidly evolving business environments.
JGBS provides international opportunities for students through partnerships with renowned institutions across the USA, UK, Canada, Australia, Germany, France, and Singapore for student mobility. The school also offers opportunities to learn a foreign language on campus, enabling students to add to their global credentials. The emphasis on experiential learning is reflected in the curriculum, with a strong focus on discussion, case studies, experiential exercises, and simulation.
JGBS has fostered partnerships with leading corporates to provide industry-relevant education and desired corporate exposure for its students. The school has partnered with IBM and KPMG to give students hands-on training. JGU also offers merit-based scholarships on a first-cum-first-serve basis to students applying through class 12th scores.
Eligibility Criteria: Successful Completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge, and other government-recognized school leaving examinations). Students securing more than SAT (1100 Marks) / ACT (27 Points) / UGAT or CUET – 60 Percentile & Above) are exempted from the JSAT (Jindal Scholastic Aptitude Test) entrance exam.
Selection Process: Applicants are selected through a holistic admission process conducted over three rounds based on a personal statement, X and XII Grade Marks, Supplementary Questions, Entrance exam scores, and Personal Interview with a panel of JGBS faculty members.
Course Duration
| 4 Years |
| 5 Years | |
| Eligibility Criteria | Successful Completion of Class XII examination or equivalent (CBSE, ISC, IB, Cambridge and other government-recognized school leaving examinations). Students securing more than SAT (1100 Marks) / ACT (27 Points) / UGAT or CUET – 60 Percentile & Above) are exempted from the JSAT (Jindal Scholastic Aptitude Test) entrance exam. |
| Selection Process | Applicants are selected through a holistic admission process conducted over three rounds based on a personal statement, X and XII Grade Marks, Supplementary Questions, Entrance exam scores, and Personal Interview with a panel of JGBS faculty members. |
| Accepted Standardized Tests or Competitive Examinations | SAT – 1100 Marks ACT – 27 Points UGAT – 60 Percentile CUET – 60 Percentile |
| JSAT Weightage | Minimum 50 % marks (Overall in JSAT ) |
| Application Fee | Rs 2500/- including 1st attempt of JSAT entrance exam. 2nd & 3rd attempt fee: Rs 1020/- |
Tuition Fee BBA (H) Marketing / Finance / HR | Rs 4,00,000/- per annum* |
| Rs. 4,50,000/-per annum* |
| Rs. 3,50,000/-per annum* |
| Residential Charges (Hostel, Laundry, Mess) | Rs 3,10,000/- per annum* |
| Refundable Security Deposit | Rs. 50,000/-** |
*The Programme fee and Residential fee are subject to an annual increase of upto 10%.
**Fully refundable Security deposit of Rs. 50,000 shall be collected at the time of admission as per university rules.
The BBA (Hons.) Marketing / HR / Finance programme at JGBS is a comprehensive four-year undergraduate course designed to provide students with a strong foundation in business and management principles, as well as specialized knowledge in their chosen field of study.
The course is divided into eight semesters, with each semester comprising of various core and elective courses. The core courses cover fundamental business concepts such as marketing, finance, accounting, human resources, and operations management. The electives, on the other hand, allow students to specialize in their area of interest, such as digital marketing, brand management, HR analytics, and financial planning.
In addition to the core and elective courses, the course also includes experiential learning opportunities such as internships, case studies, and simulations. This helps students to gain practical insights into the business world and prepares them for the challenges of the industry.
The course structure also includes courses on leadership development, communication skills, and ethics, which aim to develop students’ soft skills and enhance their overall personality. Furthermore, the curriculum is designed to provide a global perspective, with courses on international business and cross-cultural management.
- Big Data Analytics using Hadoop
- Data Mining and Business Intelligence
- Predictive Analytics
- Social Media Analytics
- Consumer Behavior
- Digital Marketing
- Sports Marketing
- Diversity and Inclusion Management
- Group Dynamics and Team Building
- Decline and Turnaround Management for Entrepreneurs
- Impact Investment and Reporting
- Security Analysis and Portfolio Management
- Introduction to Derivatives Markets
- Family Business Management
- Introduction to Corporate Governance
- Climate Finance and Markets
- The Art of Happiness
- Corporate Valuation and Restructuring
- Art of Investing in Stocks
- Behavioral Finance
- International Finance
- AI In Marketing
- Marketing Analytics
- HR Analytics
- Leadership
- Digital Human Resourse Management
- Game Theory and Strategic Decision Making
- Transformative Family Business Leadership
- Entrepreneurship and Industry 4.0
- Operations of Failed Start-ups
The BBA (Hons.) Marketing / HR / Finance programme at JGBS provides students with a strong foundation in business and management principles, as well as specialized knowledge in their chosen field of study. This comprehensive education opens up a range of career opportunities for graduates in various sectors.
Marketing graduates can pursue careers in advertising, market research, brand management, digital marketing, social media marketing, public relations, and sales. HR graduates can work in areas such as talent acquisition, employee engagement, compensation and benefits, organizational development, and HR analytics. Finance graduates can explore career options in banking, investment management, financial planning, insurance, risk management, and accounting.
Graduates of the BBA programme at JGBS have been successfully placed in reputed organizations such as Deloitte, KPMG, EY, PwC, Goldman Sachs, JPMorgan, HDFC Bank, ICICI Bank, Tata Capital, Amazon, Google, and many others.
Furthermore, the programme equips students with skills such as critical thinking, problem-solving, communication, and leadership, which are highly valued in today’s job market. Graduates can also choose to pursue higher education in management or related fields, such as an MBA or a specialized master’s degree.
JGBS offers optional international immersion and articulation pathways to enhance students’ global exposure. The programme includes study abroad immersion programmes at Singapore Management University and prestigious schools such as Wharton School, UPenn, and UCLA in the USA. In addition, students can opt for undergraduate articulation programmes in Australia (2+2) and the USA (3+1), and postgraduate articulation options in Singapore, Canada, the UK, and Australia. JGBS also offers a full-semester exchange programme with partner universities in the UK, Canada, Australia, the US, and the Middle East.