Dr. Laknath Jayasinghe is Professor & Vice Dean (Internationalisation) at Jindal Global Business School. He is also Associate Director at JGU's Centre for India Australia Studies (CIAS). Australian born and raised, Laknath gained his PhD in consumer anthropology at the University of Melbourne after completing his MPhil in cultural studies at the University of Queensland. Laknath teaches brand management, qualitative research methods, and his research applies a sociocultural lens to understand how and why people engage with consumer objects. His scholarly publications have appeared in the top shelf journals.