A significant aspect of the Mahayuti's resurgence in the 2024 Maharashtra Assembly elections was its ability to reimagine its electoral approach, targeting specific demographics, especially women, through welfare populism.

One such initiative was the Majhi Ladki Bahin Yojana, a financial assistance scheme targeted at women, particularly in rural areas. Issues of inflation and unemployment, potential vulnerabilities for the ruling coalition, were reframed as challenges requiring the stability and proven leadership of the BJP.

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