In May 2020, Mr Manav Bhatia, a fourth year law student from Jindal Global Law School (JGLS), launched a website to help India’s artisans and craftsmen recover from the market shock inflicted by the Covid-19 pandemic. The 21-year old Manav’s online venture, Trunkin, now sells their products at affordable prices starting from Rs 199 by collaborating with a number of e-commerce sites such as Amazon, Flipkart and Meesho.
Deriving the name from ‘left in a trunk’, Trunkin’ has partnered with over 500 artisans and designers in Delhi, Uttar Pradesh, Rajasthan, and Gujarat and sells items made out of crafts such as brass work, pottery, lacquer work and beading. The company now has a license in the US, and sells in Canada.
The news of his venture was covered in an article in The New Indian Express in October this year, which said Manav connected with artisans of northern India to set up a system to sell their excess inventory on Trunkin. He told the newspaper that his venture is profitable in more ways than one. “This is a start; I want to do so much more. I don’t consider it a business. It has given me values and a story to tell. The smiles on the faces of these people are what keeps me going,” he said.
Manav channels the revenue generated through Trunkin to community welfare programmes. In October this year, for instance, he partnered with Venu Eye Care to organise an eye camp for 150 craftspersons in Delhi.