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Sarita Uniyal

Sarita Uniyal

Assistant Professor

B.Tech. (Graphic Era University; Dehradun);

MBA (Malaviya National Institute of Technology Jaipur);

Ph.D. (IIM-Udaipur)

Sarita Uniyal is an Assistant Professor at Jindal Global Business School, in the area of Marketing. She has a Ph.D. in Marketing from the Indian Institute of Management Udaipur. She holds a Master of Business Administration from Malaviya National Institute of Technology Jaipur and a Bachelor of Technology from Graphic Era University, Dehradun. She has also worked as a business development executive, product researcher, management and strategy consultant for various firms. Her research interest is in the areas of marketing capabilities, consumer behaviour, consumer decision-making, technology, and society. Her research work has been presented at various international conferences (EMAC, NASMEI).