Online guest lecture that we are hosting with Mr. Mahesh Balakrishnan, International Baccalaureate as part of earning for the course Institutional Marketing. This session explores how educational institutions can move beyond traditional marketing to build purposeful, trusted brands. Drawing insights from the International Baccalaureate, Mahesh Balakrishnan will share how authentic storytelling, clear vision, and human-centered strategies help schools shape futures, inspire communities, and stand out in a competitive education landscape. 

Date & Time: Monday, October 27, 2025; 7PM- 8:30PM

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