Jindal Global Business School is pleased to invite you to the next session of our Brown Bag Research Webinar Series on the theme: "Consumer Conflict and Its Impact on Online Brand Advocacy."

Date: Wednesday, April 16, 2025
Time: 3:00 PM – 4:00 PM (IST)
Venue: Online (Zoom)
Registration Link: https://zoom.us/meeting/register/Bzn2u0zaR4uEcHst_677ww

SPEAKER BIO: 
Dr. Chahat Maru is an Assistant Professor in Marketing at Jindal Global Business School. She holds a Ph.D. from the Indian Institute of Management, Ranchi, and her research focuses on Consumer Behavior, Brand Personality, and Consumer Psychology. She has published in reputed journals like the International Journal of Consumer Services and the Journal of Marketing Theory and Practice. Prior to her academic career, she also worked in the VLSI Service industry for two years.

ABSTRACT: 
Consumer conflict and incivility can drastically affect online brand advocacy by eroding trust and discouraging consumer engagement. In the age of social media, these negative experiences are amplified and can damage brand reputation and loyalty. This session will delve into how brands can manage consumer conflict and create a respectful digital community to safeguard and enhance online advocacy.

Moderator: Dr. Satyam Mishra, Associate Professor of Practice, Jindal Global Business School

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