JGBS Research Diaries Lecture in Association with Center for Research in Emerging Economies titled, "Conducting High - Quality Research on Emerging Markets." The speaker for the lecture is Kiran Pedada,  Associate Professor of Marketing. This lecture focuses on emerging markets and developing economies (EMDEs) that account for approximately 60% of the global economy and about 85% of the world's population. These emerging economies depart significantly from theoretical assumptions in developed markets, challenging our conventional wisdom. This lecture draws on over a decade of research spanning international alliances, digital transformation, SMEs, and value delivery in resource-constrained environments to offer a framework for conducting high-quality research in EMDEs.

Date & Time: Monday, February 23, 2025; 11:30 AM- 12:30 PM 

Venue: Catalyst, Ratan Jindal Academic Block, Ground Floor (Near Examination Office), O.P. Jindal Global University
 

Know More