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Bachelor of Technology (B.Tech.), Kamla Nehru Institute of Technology, Sultanpur

Master of Business Administration (M.B.A.), Aligarh Muslim University, Aligarh

Ph. D., Indian Institute of Management Ranchi

Syed Abdullah Ashraf

Assistant Professor

Email syed.ashraf@jgu.edu.in
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ORCID ID 0000-0003-1036-3414
Key Expertise Human-Computer Interaction, Machine earning, Deep Learning, Natural Language Processing, Data Analytics

Bachelor of Technology (B.Tech.), Kamla Nehru Institute of Technology, Sultanpur

Master of Business Administration (M.B.A.), Aligarh Muslim University, Aligarh

Ph. D., Indian Institute of Management Ranchi

Biography

Syed Abdullah Ashraf is an Assistant Professor in Information Systems & Analytics at Jindal Global Business School. He received his doctoral degree in Information Systems and Business Analytics at the Indian Institute of Management Ranchi. He has completed Master of Business Administration from Aligarh Muslim University, Aligarh and Bachelor of Technology in Computer Science & Engineering from Kamla Nehru institute of Technology, Sultanpur, Uttar Pradesh. His doctoral thesis centres on advanced artificial intelligence techniques for detecting and mitigating online review fraud in the hospitality industry. Ashraf's research interests include financial analytics, recommender systems, and technology adoption in business. His work has been presented at prominent international conferences such as Conf-IRM and the Australasian Conference on Information Systems and has been published in reputable journals. His current projects include investigating Fintech adoption among MSMEs, developing serendipitous recommender systems to boost user engagement, and anomaly detection.

In his teaching role, Ashraf focuses on courses including E-Commerce, Python, Social Media Analytics, Machine Learning using Python, Cybersecurity, and Cyber Law, and Business Mathematics. 

Python for Business

Introduction to Python

Business Maths

Khan, M. Z., Kumar, A., Singh, H. K., & Ashraf, S. A. (2024). Game on: a systematic exploration of gamification in logistics and supply chain management. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-11-2023-0426 [ABDC B, Scopus Q1]

Ashraf, S.A., Javed, A.F., Bellary, S., Bala, P.K., & Panigrahi, P.K. Leveraging Stacking Framework for Fake Review Detection in the Hospitality Sector. Journal of Theoretical and Applied Electronic Commerce Research 2024. https://doi.org/10.3390/jtaer19020075. [ABDC B, Scopus Q1]

Javed, A. F., Ashraf, S. A. (2023). Novelty in Recommender Systems for effective Personalization in e-commerce and retail. Journal of Informatics Education and Research. 2023 https://www.jier.org/index.php/journal/article/view/128/160. [ABDC C]

Ashraf, S. A., Javed, A. F., Jain, R., Bala, P. K., & Fatma, Z. (2022). A novel framework for automatic incentivised review detection. International Journal of Business Information Systems, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1504/ijbis.2022.10045391 [ABDC C, Scopus Q3]

Ashraf, S. A., Javed, A. F., Bala, P. K. & Jain, R. (2022). Mobile Based Augments Reality Games: A Study from Hedonic Motivation System Adoption Model Perspective. 51st Northeast Decision Science Institute Annual Conference, April 7-9, 2022, New Jersey, USA

Javed, A. F., Ashraf, S. A., Bala, P. K. & Jain, R. (2022). Ensemble Learning Framework to Identify the Key Factors that Leads to Attrition in Software Professionals. 51st Northeast Decision Science Institute Annual Conference, April 7-9, 2022, New Jersey, USA

Javed, A. F., Ashraf, S. A., Bala, P. K. & Jain, R. (2022). What Factors Influence Hypermarket Sales? Using Buyer Behavior Framework to Explore the Consumer Buying Habits. 51st Northeast Decision Science Institute Annual Conference, April 7-9, 2022, New Jersey, USA

Ashraf, S. A., Javed, A. F., Bala, P. K. & Vijay, T. S. (2021). A Stylometric Enquiry in Detecting Incentivised Reviewers: An NLP Based Approach. 8th International Conference on Business Analytics and Intelligence (ICBAI), December 20- 22,2021, Bengaluru, Karnataka, India.

Ashraf, S. A., Javed, A. F. & Bala, P. K. (2021). Barriers of Fintech adoption in MSMEs: Moderating role of Innovation Culture. Australasian Conference on Information Systems 2021. December 08-10, 2021, Sydney Australia, https://aisel.aisnet.org/acis2021/73

Ashraf, S. A. and Kumar, R. (2021). Examining the impact of FinTechs in extending capital access to MSMEs. International Conference on Information Resources Management (CONF-IRM) 2021, May 19-21, 2021, Linz Austria, https://aisel.aisnet.org/confirm2021/19

Ashraf, S. A., Javed, A. F., Bala, P. K., & Chakraborty, S. (2021). Super learners for fake review detection. In D. Chanda, A. Sengupta, & D. Mohanti (Eds.), International Conference in Business Research and Innovation (pp. 1-14). Excel India Publishers, February 26-27, 2021, Murshidabad, West Bengal, India, ISBN: 978- 81-952843-7-5.
Email syed.ashraf@jgu.edu.in
ORCID ID 0000-0003-1036-3414
Key Expertise Human-Computer Interaction, Machine earning, Deep Learning, Natural Language Processing, Data Analytics
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