Sunil George Mathew is an Assistant Professor of Practicein the Marketing area. He enrolled for the Fellow Program in Management from the Management Development Institute (MDI) at Gurgaon after a 12-year stint with various corporations. His research involves studying consumer behaviors arising due to modern technologies. His interest is in studying consumer use of technology under conditions of stress and cognitive load. An alumnus of St. Stephen’s College (Delhi) and the Indian Institute of Management (IIM) at Kozhikode, he also has a wide range of industry experience in multiple companies and functions. He has presented papers at international and domestic conferences and has a teaching case in marketing, published by Richard Ivey Publishing, Canada. He is a reviewer for the International Journal of Consumer Studies and is an editorial board member for the Journal of Marketing Analytics. He has taught as a visiting faculty in various institutes in Delhi NCR. George is a trained mountaineer and has an interest in competitive shooting sports.