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B.Sc. (University of Delhi)


PGDM (IIM Kozhikode)


FPM (MDI Gurgaon)

Sunil George Mathew

Associate Professor of Practice and Associate Dean

Email sgmathew@jgu.edu.in
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ORCID ID 0000-0002-2005-1679
Key Expertise Consumer Behavior, Coping, Technology, Decision Inertia, Mobile Payment Services

B.Sc. (University of Delhi)


PGDM (IIM Kozhikode)


FPM (MDI Gurgaon)


Biography

Sunil George Mathew is an Associate Professor of Practice, in the Marketing area, at Jindal Global Business School and serves as Associate Dean for the Office of Communications and Outreach. He earned his PhD at the Management Development Institute (MDI) Gurgaon, focusing on consumer use of technology in response to disrupted marketing exchanges. An alumnus of St. Stephen’s College and IIM Kozhikode, he brings over a decade of industry experience, having worked with companies like Godfrey Phillips, HT Media and BenQ. He has published with Richard Ivey Publishing and is a reviewer and on the editorial boards of various marketing journals. He has taught as a visiting faculty in many premier management institutes. George is a trained mountaineer and has an interest in competitive shooting sports.

Marketing Management

Marketing Metrics

B2B Marketing

Marketing Strategies for Emerging Markets

Integrated Marketing Communications

University Grants Commission - National Eligibility Test, 2013

Visiting Faculty, Indian Institute of Foreign Trade (IIFT)

Visiting Faculty, Institute of Rural Management Anand (IRMA)

Visiting Faculty (WILP), Birla Institute of Technology and Science, Pilani

Visiting Faculty, Lal Bhadur Shashtri Institute of Management (LBSIM)

Mathew, S. G. (2024). Making sense of data using automated content analysis: an illustration using archival data from newspaper articles. Journal of Marketing Analytics, 1-20.

Saha , & Mathew. (2022, December 15). Why Do We Need A Digital Rupee In The Age Of UPI? BW Businessworld. Retrieved April 22, 2023, from http://businessworld.inhttps://www.businessworld.in/article/Why-Do-We-Need-A-Digital-Rupee-In-The-Age-Of-UPI-/15-12-2022-458008

Harvard Behavioral Insights Group Doctoral Workshop, 2020: Participant

Mathew, S. G. (2019). Book review: Vikram Bakshi, The Forward Looking Manager in a VUCA World. Vision, 23(1), 108–109. https://doi.org/10.1177/0972262918821210

MAX PLANCK-TAPMI-SOTON Winter School On Bounded Rationality, 2018: Participant

Presented a poster on “Heuristics Of Consumer Decision-making At Micro-moments On Mobile” at the Winter School On Bounded Rationality, 2018 organized jointly by TAPMI (India), Southhampton Business School (UK) and Max Planck Institute (Germany)

Fellow, 5th AIM-AMA Sheth Foundation Doctoral Consortium, 2017

Mathew, S. G., & Sharma, K. (2016). Bimbra 4x4: The growth dilemma. Ivey ID: 9B16A007. London, Canada: Ivey Publishing. Featured in Harvard Business Review Store, Product #: W16221-PDF-ENG

Mathew, S. G., & Mukherjee, J. (2016).Understanding consumer indifference in the context of mobile applications, MarketingEDGE Research Summit, Los Angeles, USA

Mathew, S. G., & Mukherjee, J. (2016).Consumer Indifference - A conceptual model of the influence of indifference on motivation to engage with mobile apps, 5th Pan IIM World Management Conference, Lucknow, Inda (ISBN NO: 978-93-5291-635-1)
Email sgmathew@jgu.edu.in
ORCID ID 0000-0002-2005-1679
Key Expertise Consumer Behavior, Coping, Technology, Decision Inertia, Mobile Payment Services
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