B.Sc. (University of Delhi)
PGDM (IIM Kozhikode)
FPM (MDI Gurgaon)
Associate Professor of Practice and Associate Dean
sgmathew@jgu.edu.in | |
Connect with me | |
ORCID ID | 0000-0002-2005-1679 |
Key Expertise | Consumer Behavior, Coping, Technology, Decision Inertia, Mobile Payment Services |
B.Sc. (University of Delhi)
PGDM (IIM Kozhikode)
FPM (MDI Gurgaon)
Sunil George Mathew is an Associate Professor of Practice, in the Marketing area, at Jindal Global Business School and serves as Associate Dean for the Office of Communications and Outreach. He earned his PhD at the Management Development Institute (MDI) Gurgaon, focusing on consumer use of technology in response to disrupted marketing exchanges. An alumnus of St. Stephen’s College and IIM Kozhikode, he brings over a decade of industry experience, having worked with companies like Godfrey Phillips, HT Media and BenQ. He has published with Richard Ivey Publishing and is a reviewer and on the editorial boards of various marketing journals. He has taught as a visiting faculty in many premier management institutes. George is a trained mountaineer and has an interest in competitive shooting sports.
Marketing Management
Marketing Metrics
B2B Marketing
Marketing Strategies for Emerging Markets
Integrated Marketing Communications
University Grants Commission - National Eligibility Test, 2013
Visiting Faculty, Indian Institute of Foreign Trade (IIFT)
Visiting Faculty, Institute of Rural Management Anand (IRMA)
Visiting Faculty (WILP), Birla Institute of Technology and Science, Pilani
Visiting Faculty, Lal Bhadur Shashtri Institute of Management (LBSIM)
sgmathew@jgu.edu.in | |
ORCID ID | 0000-0002-2005-1679 |
Key Expertise | Consumer Behavior, Coping, Technology, Decision Inertia, Mobile Payment Services |