Biography

Dr. Suchi Aeron is an Assistant Professor at Jindal Global Business School, O.P. Jindal Global University, Haryana. She completed her doctoral research in marketing at the Department of Management Studies (DoMS), Indian Institute of Technology, Roorkee. Dr. Aeron holds a Master of Commerce (M.Com) degree from Jamia Millia Islamia and a Bachelor of Commerce (B.Com) degree from Shaheed Bhagat Singh College, University of Delhi.

Her research expertise lies in discrete consumer emotions and consumer behavior. Dr. Aeron's research focuses on the question, "How and when do discrete emotions influence consumer evaluation and behavior?" This work examines the effectiveness of emotion as a marketing tool and evaluation mechanism for consumers, a topic highly relevant in today’s experiential economy. 

She has published a research article in the Australian Business Deans Council (ABDC) "A" category journal, the Journal of Consumer Behaviour. Additionally, Dr. Aeron has presented her work at various international conferences, including those organized by the American Marketing Association (AMA), the Association for Consumer Research (ACR), and the Association of Indian Management Scholars (AIMS).