Biography

Suchi Aeron is a lecturer at Jindal Global Business School, O.P Jindal Global University, Haryana. Her doctoral research is in the domain of marketing from the Department of Management Studies (DoMS), Indian Institute of Technology, Roorkee. She has a master’s in commerce (M.COM) from Jamia Milia Islamia and a bachelor’s in commerce (B.COM) from Shaheed Bhagat Singh College, University of Delhi.

Her research expertise lies in discrete consumer emotions and consumer behaviour. She has published a research article in the Australian Business Deans Council (ABDC), “A” category journal “Journal of Consumer Behaviour”. She has also presented her work at various national and international conferences, including ones organized by the American Marketing Association (AMA), the Association of Consumer Research (ACR), and The Association of Indian Management Scholars (AIMS).