Biography

Sarita Uniyal is an Assistant Professor at Jindal Global Business School, in the area of Marketing. She has a Ph.D. in Marketing from the Indian Institute of Management Udaipur. She holds a Master of Business Administration from Malaviya National Institute of Technology Jaipur and a Bachelor of Technology from Graphic Era University, Dehradun. She has also worked as a business development executive, product researcher, management and strategy consultant for various firms. Her research interest is in the areas of marketing capabilities, consumer behaviour, consumer decision-making, technology, and society. Her research work has been presented at various international conferences (EMAC, NASMEI).