Biography

Dr Vibha Trivedi is an Assistant Professor (Marketing area) in the Jindal Global Business School at the O.P. Jindal Global (Institution of Eminence Deemed To Be University). She holds an MBA in International Business and PhD in Marketing. In her Doctoral research, she examined certain aspects of online consumers’ buying behaviour through an experimental study. Her research interests include e-commerce, luxurious brands, consumer behaviour and waste management practices. Her teaching interests include marketing management, Advertising, Brands and Consumer behaviour. She has published articles in various international peer-reviewed journals and presented her research at international conferences. During her PhD, she received the “Best Student research” award also in 2019 and has also been awarded for Research Excellence by O.P. Jindal Global University.