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B.Sc. (PCM) (Kurukshetra University)

MBA (Human Resource Management and Marketing Management) (Uttarakhand Technical University)

Ph.D. (Indian Institute of Technology Roorkee)

National Eligibility Test (2017)

Prof. Shumaila Chandni

Assistant Professor (Marketing); Assistant Dean (1-year online MBA Upgrad)

Email shumaila.chandni@jgu.edu.in
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ORCID ID 0000-0002-9439-9408
Key Expertise Customer Engagement, Employee Engagement, Employee-Customer Interface, Customer Experience, Customer Journey Mapping

B.Sc. (PCM) (Kurukshetra University)

MBA (Human Resource Management and Marketing Management) (Uttarakhand Technical University)

Ph.D. (Indian Institute of Technology Roorkee)

National Eligibility Test (2017)

Biography

Prof. Chandni holds a Ph.D. in marketing from IIT Roorkee. Her research focused on the interplay of customer and employee engagement to gain positive organisational outcomes. 

As a researcher, her work has been published in reputable academic outlets such as Service Industries Journal, a Q1 journal with an IF of 9.405 and Ivey Publishing, reflecting her commitment to contributing valuable insights to the academic community. She has also presented and has been accepted to present at reputed international conferences like the American Marketing Association (AMA) Winter Conference, the Recent Advances in Retailing and Consumer Sciences (RARCS) Conference and The Association for Consumer Research (ACR) Asia-Pacific Conference. 

She brings along a passion for shared learning and collective advancement, a dedication to academic excellence, and a commitment to fostering an engaging learning environment.

International Marketing (Elective - PG)

Services Marketing (Elective - UG)

Verbal Analysis of Communication (Core)

Marketing Management (Core - Online)

Consumer Behaviour (Elective - Online)

Chandni, S., & Rahman, Z. (2024). Zakir Khan: A living brand (Case No. W34812). Ivey Publishing.

Service Exchange Engagement: Conceptualization and Research Directions presented in the 2023 AMA Winter Academic Conference organized by the American Marketing Association at Nashville, USA on 06th – 12th February, 2023.

Customer Orientation: A Missing Link in Service Profit Chain accepted in the 29th Recent Advances in Retailing and Consumer Science Conference (RARCS-23) organized at Lyon, France on 24th – 27th July, 2023.

Relationship Length & Customer Orientation: Missing Links in Service-profit Chain presented in the 6th International Conference on Advances in Business and Law (ICABL) organized by University of Dubai, UAE on 26th – 27th November, 2022.

Chandni, S., & Rahman, Z. (2020). Customer engagement and employee engagement: Systematic review and future directions. The Service Industries Journal, 40(13-14), 932-959. DOI: 10.1080/02642069.2020.1733534 (Taylor and Francis) (Scopus; SSCI; ABDC).

Employer Branding: Literature Review and Some Research Directions presented in the International Conference on Research and Business Sustainability (ICRBS) jointly organized by Department of Management Studies, IIT Roorkee, India; Sheffield Business School, Sheffield Hallam University, United Kingdom, and Waikato Management School, New Zealand on 16th – 17th December, 2017.
Email shumaila.chandni@jgu.edu.in
ORCID ID 0000-0002-9439-9408
Key Expertise Customer Engagement, Employee Engagement, Employee-Customer Interface, Customer Experience, Customer Journey Mapping
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