Ph.D. in Marketing, Indian Institute of Management (IIM), Lucknow
Post Graduate Diploma in Management (P.G.D.M.), IMT Ghaziabad
Bachelor of Engineering (B.E.), RVCE Bangalore (VTU)
Associate Professor of Practice
| satyam.mishra@jgu.edu.in | |
| Connect with me | |
| Key Expertise | Virtual Reality, Metaverse, BRanding, Sustainability, AI and Marketing |
Ph.D. in Marketing, Indian Institute of Management (IIM), Lucknow
Post Graduate Diploma in Management (P.G.D.M.), IMT Ghaziabad
Bachelor of Engineering (B.E.), RVCE Bangalore (VTU)
Dr. Satyam Mishra is currently an Associate Professor of Practice in the Jindal Global Business School (JGBS) in OP Jindal Global University. He has completed his PhD in Marketing from Indian Institute of Management (IIM) Lucknow in the area of virtual reality and metaverse in a branding context. He has published several papers in journals of international repute and participated in national and international conferences. Previous to his academic career, he holds a post-graduate diploma in marketing from IMT Ghaziabad and undergraduate in Biotechnology from RVCE Bangalore. He has a work experience across consulting and market research roles in Healthcare and Pharmaceuticals in various multinational organizations.
Marketing Management-II
Pricing Strategy
Brand Management
| satyam.mishra@jgu.edu.in | |
| Key Expertise | Virtual Reality, Metaverse, BRanding, Sustainability, AI and Marketing |