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Ph.D. Scholar, Strategic Management, MDI Gurgaon


Post Graduate Diploma in Management (P.G.D.M.), Birla Institute of Management Technology


Bachelor of Technology (B.Tech.), Galgotias College of Engineering & Technology

Prof. Pallavi Singh

Lecturer

Email pallavi.singh@jgu.edu.in
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ORCID ID 0009-0008-3326-7074
Key Expertise Strategic Management, Entrepreneurship, Sustainability and Circular Economy, Entrepreneurial Narratives, Stakeholder Legitimacy, Innovation and Design Thinking.

Ph.D. Scholar, Strategic Management, MDI Gurgaon


Post Graduate Diploma in Management (P.G.D.M.), Birla Institute of Management Technology


Bachelor of Technology (B.Tech.), Galgotias College of Engineering & Technology


Biography

Pallavi Singh's academic and professional journey reflects a strong commitment to advancing knowledge at the intersection of strategic management, entrepreneurship, sustainability, and innovation. As a UGC NET & JRF-qualified researcher and Ph.D. Scholar in Strategic Management at MDI Gurgaon, her work combines academic rigor with practical insights to address contemporary business challenges while creating meaningful societal impact. Her research focuses on how entrepreneurial narratives, organizational identity, and stakeholder legitimacy influence the growth and success of sustainability-oriented ventures.

Prior to pursuing her doctoral studies, Pallavi gained diverse experience across academia, government, and the corporate sector. She served as an Assistant Professor, teaching undergraduate courses in strategic management, marketing, entrepreneurship, and business policy. Her tenure as a Young Professional with the Ministry of Textiles provided valuable exposure to public policy, strategic planning, and governance. She also worked at Pepperfry, where she developed expertise in sales strategy, customer engagement, and business operations, complementing her academic perspective with practical industry experience.

Pallavi actively contributes to the academic community through research, teaching, and scholarly engagement. Her work has been presented at leading national and international conferences, including the Strategic Management Forum (SMF) Convention at IIM Tiruchirappalli, the Strategic Management Forum (SMF) Conference at IIM Mumbai, and the European Academy of Management (EURAM) Conference 2026 hosted by the University of Agder, Kristiansand, Norway. She has received the Best Case Award at MDI Gurgaon and has served as a reviewer for the India Strategy Conference 2024 hosted by IIM Ahmedabad. Through her research and academic collaborations, she strives to bridge theory and practice by generating insights that promote sustainable business practices, foster innovation, and prepare future leaders to address complex organizational and societal challenges.
 

Strategic Management

UGC NET–Junior Research Fellowship (JRF), 2021

Best Case Award (2nd Position), MDI Gurgaon, 2024

Gold Medalist in Management Activities, BIMTECH, 2019

Singh, P., R. Agarwal, and M. Atif. 2026. “ Identity and Capability Dynamics in Masstige Sustainable Luxury: Insights From Sustainable Start-Ups in Emerging Markets.” Business Ethics, the Environment & Responsibility 1–15. Know More

Singh, P. (2026). From Constraint to Capability: Sustainable Start-ups in Emerging Economies. Presented at European Academy of Management (EURAM) Conference 2026, University of Agder, Kristiansand, Norway.

Singh, P. (2026). The Emergence of Entrepreneurial Narratives and Their Role in Building Legitimacy in Start-ups Implementing 3R (Reduce, Reuse, Recycle) Strategies. Presented at the International Doctoral & Early Career Academics Consortium, MDI Gurgaon, India.

Singh, P. (2026). MakeMyTrip: Talent Staffing and Retention Dilemmas. Ivey Publishing.

Singh, P. (2025). Institutional Factors and National Competitive Advantage: A Comparative Analysis in the Textile Industry. In Proceedings of the Sustainability in Emerging Economies – Integrating Business Excellence in Management Education (SEE-IBEME 2024). Atlantis Press/Springer Nature. Know More

Singh, P. (2024). Digital Disruption by Entrepreneurial Organizations: A Bibliometric Exploration using VOSviewer and RStudio. Presented at the Strategic Management Forum (SMF), Indian Institute of Management Mumbai, India.

Singh, P. (2024). Mild Cares: Digital versus Sustainable Capability. Presented at the Doctoral & Early Career Academics (ECA) Colloquium & Conference, MDI Gurgaon, India.

Singh, P. (2024). Institutional Factors and Sustainable Competitive Advantage: A Comparative Analysis in the Textile Industry. Presented at the Doctoral & Early Career Academics (ECA) Colloquium & Conference, MDI Gurgaon, India.

Singh, P. (2023). Institutional Factors and National Competitive Advantage: A Comparative Case of the Textile Industry. Presented at the Strategic Management Forum (SMF) Convention, Indian Institute of Management Tiruchirappalli, India.
Email pallavi.singh@jgu.edu.in
ORCID ID 0009-0008-3326-7074
Key Expertise Strategic Management, Entrepreneurship, Sustainability and Circular Economy, Entrepreneurial Narratives, Stakeholder Legitimacy, Innovation and Design Thinking.
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