Ph.D. (Indian Institute of Management
Associate Professor of Practice
| Connect with me | |
| ORCID ID | 0000-0002-7167-3136 |
| Key Expertise | Technology adoption in marketing channels, Channel management, B2B marketing, |
Ph.D. (Indian Institute of Management
Nishant Ambust is an Associate Professor of Marketing at Jindal Global Business School, O.P. Jindal Global (Institution of Eminence Deemed To Be University). Nishant has a rich and varied industry experience of 12+ years in organizations such as Pepsico, AkzoNobel, Bharti Airtel and Godfrey Phillips. He is a management graduate from IMT, Ghaziabad and is pursuing his Ph.D. at the Indian Institute of Management, Lucknow.
His research interests include technology adoption in marketing channels, B2B marketing and channel management
Marketing Management
Sales & Distribution Management
Product & Brand Management
Customer Relationship Management
Luxury Marketing
| ORCID ID | 0000-0002-7167-3136 |
| Key Expertise | Technology adoption in marketing channels, Channel management, B2B marketing, |