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Ph.D., IIM Lucknow

Post Graduate Diploma in Management (P.G.D.M.), Birla Institute of Managment Technology

Bachelor of Technology (B.Tech.), The Technological Institute of Textiles and Sciences

Prof. (Dr.) Vaishali Sangwan

Assistant Professor

Email vaishali.sangwan@jgu.edu.in
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ORCID ID 0000-0003-3884-9467
Key Expertise Consumer emotions, self-conscious emotions, compensatory consumption, consumer marketplace experiences, sustainable food

Ph.D., IIM Lucknow

Post Graduate Diploma in Management (P.G.D.M.), Birla Institute of Managment Technology

Bachelor of Technology (B.Tech.), The Technological Institute of Textiles and Sciences

Biography

Vaishali is an experienced professional with corporate exposure of more than 6 years. Drawing on her diverse background in sales and marketing, Vaishali channels her practical knowledge into research and academic work.

Vaishali has completed her Ph.D. thesis at IIM Lucknow. She holds an MBA in Marketing and Internation Business from Birla Institute of Management Technology and a B. Tech (Computer Science) from Technological Institute of Textiles and Sciences. "Vaishali is passionate about exploring consumer experiences, particularly their emotional dimensions and the role these play in compensatory consumption.

Vaishali’s work has been published in reputable journals, including Psychology and Marketing, Journal of Consumer Marketing, International Journal of Consumer Studies, Qualitative Market Research: An International Journal and more. Her work is selected at cornerstone academic forums such as the ACR (Association of Consumer Research), EMAC (European Marketing Academy), among others. 

Vaishali enjoys pursuing her research while also creating an engaging and supportive environment for her students.
 

Marketing Management

Critical Thinking

Verbal Analysis and Communication

Marketing Research

Digital Marketing

Sangwan, V., Maity, M., Tripathi, S., & Chakraborty, A. (2024). From discomfort to desirable: The effect of embarrassment on prosocial consumption. Psychology & Marketing. (Scopus; ABDC- A; ABS-A3)

Sangwan, V., & Maity, M. (2024). Consumer embarrassment: A systematic literature review and research agenda. International Journal of Consumer Studies, 48(2). (Scopus; ABDC- A; ABS- A2)

Sangwan, V. and Maity, M. (2024), "Consumer embarrassment in an emerging market retail context: a qualitative investigation", Qualitative Market Research. (Scopus; ABDC- B; ABS- A2)

Sangwan, V., Tripathi, S., & Maity, M. (2024). The effect of embarrassment on green consumption. Association for Consumer Research (ACR). (Scopus; ABDC- B)

Sangwan, V., Maity, M. Consumer embarrassment in an emerging market retail market context: A case of distinct retail formats. Journal of Consumer Marketing. (Scopus; ABDC: A)
Email vaishali.sangwan@jgu.edu.in
ORCID ID 0000-0003-3884-9467
Key Expertise Consumer emotions, self-conscious emotions, compensatory consumption, consumer marketplace experiences, sustainable food
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