B.E. (Pune University);
Ph.D. (XLRI, Jamshedpur)
Dr. Bilwa is an Assistant Professor (Marketing) with the Jindal Global Business School (NCR of Delhi). She holds a PhD degree in Marketing from XLRI, Jamshedpur and received her B.E (Electronics and Telecommunication) from Pune University, India. Her research interests lie within the sphere of consumer behaviour, impulse buying behaviour, advertising, emotional advertising appeals, CSR, and customer welfare policy making. She has published her research work in reputed international journals such as Journal of Strategic Marketing, International Journal of Management Concepts and Philosophy. She has also presented her research work in national and international conferences including ANZAM Conference, Melbourne and Indian Retail Conference, New Delhi. Before joining academia, she has industry work experience with IBM, Ways Marketing and Cavinkare Pvt Ltd. She is a co-founder of the sports and fitness related start-up, FitKe Solutions LLP. She has received Maharashtra State Board (Std X) award for achieving rank 1 in Pune division and rank 1 among girls in Maharashtra State.